‘Customer feedback:’ Audi tells us why some physical controls are back

‘Customer feedback:’ Audi tells us why some physical controls are back

Audi’s stunning Concept C not only previews a future electric sports car, but also introduces a new design language and a more ergonomic interior layout. We’ve been promised a return to proper controls by returning to physical buttons and switches for commonly used functions. Although the performance EV won’t arrive until later this decade, Ingolstadt is already making amends by addressing some of the interior issues that plague recent models.

In a surprising but welcome announcement, Audi is ditching touch sliders on the steering wheels of five cars. The A5, Q5, A6, A6 e-tron and Q6 e-tron now get physical rollers to adjust the volume and navigate the menus of the digital screen. It’s a small step, but still a step in the right direction.

This change is unexpected as all five cars are still fresh produce. The latest generation A6 was introduced just a few months ago in both sedan and station wagon body styles. The A5, Q5, A6 e-tron and Q6 e-tron aren’t much older and all debuted last year.

So why the rush to bring back physical rollers? We asked Audi what prompted this change, and the company admitted that it was responding to customer requests for conventional controls. In an email to Engine1spokesperson Michael Crusius explained the reason for the steering wheel updates:



” width=”16″ height=”9″ loading=”lazy”/>

Photo by: Audi



With touch slider</p><p>” width=”16″ height=”9″ loading=”lazy”/><br />
</source></source></picture><p>Photo by: Audi<br /></section><p>Photos by: Audi<br /></section><blockquote><p>
‘The reason for the change is feedback from customers who are increasingly requesting operation with physical checks.’</p></blockquote><p>Audi recently promised to improve its interior in other ways as well. A few months ago, during a candid interview with <em>Motor1 Germany</em>the company acknowledged that interior quality had declined in recent years, but promised a return to form. Oscar da Silva Martins, Head of Product and Technology Communications, said:</p><blockquote><p>
‘In terms of quality, we have certainly been better in the past, but we will get there again.’</p></blockquote><section class=


Audi Concept C</p><p>” width=”16″ height=”9″ loading=”lazy”/><br />
</source></source></picture><p>Photo by: Audi<br /></section><section data-is-mosaic=

Audi Concept C</p><p>” width=”16″ height=”9″ loading=”lazy”/><br />
</source></source></picture><p>Photo by: Audi<br /></section><p>Photos by: Audi<br /></section><p>Audi is not alone. Many automakers have gone overboard with cost-cutting, resorting to cheaper materials while relying heavily on super-sized screens and finicky touch controls. Worse still, some cars require you to use the touchscreen for most functions, having largely eliminated the individual controls. The Concept C aims to bring back the glory days of interiors with physical controls made of anodized aluminum and what the company describes as the unmistakable ‘Audi click’.</p><p>It’s a future that can’t come soon enough. Hopefully, elements of the Concept C’s simplified but elevated interior will spread across the entire Audi range sooner or later. The two-seat Targa EV is expected to hit the market around 2027, so we shouldn’t expect more significant changes to the rest of the range until the end of the decade.</p><section class=

#Customer #feedback #Audi #tells #physical #controls

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *