Latest Updates Around The World
Buying AI capabilities to drive marketing is easy. It’s much harder to enable marketing teams to actually use it independently, decisively and at scale. The main culprit? People. Marketing teams have always had the same elusive goal: moving at the pace of consumers. Respond to each customer’s needs in real time, deliver the relevant message […]
If your organic traffic is decreasing but impressions are increasing, AI is likely quoting your content without sending clicks. If both are disabled, you will be ignored. Either way, the search behavior on which your marketing strategy is based has changed, and waiting for traffic to return is not a strategy. This is the reality […]
Google has quietly published a new help page explaining how the Universal Commerce Protocol works, giving merchants a clearer picture of how payment flows now work on Google surfaces. The new documentation outlines how UCP and the UCP-powered checkout enable a native purchase button that stores the entire transaction on Google properties. The seller remains […]
Around the third quarter of last year, I started hearing the word “context” pop up in many of my conversations. It stood out because previously the only thing anyone wanted to talk about was data. We all know how the vocabulary of the business world works. When everyone starts talking about something, we come up […]
In MarTech’s “MarTechBot explains it all” section, we pose a marketing question to our own MarTechBot, who is trained in the MarTech website archives and has access to the wider internet. Ask: How can adopting an open semantic data standard like OSI change martech vendor selection and RFP integration processes? MarTechBot’s answer: The adoption of […]
If you’ve been in marketing long enough, you’ve lived this moment. You are in a quarterly review meeting. Revenues are under pressure, the pipeline is not where leadership expected and everyone is looking for answers. You open the deck and run through the slides: multi-touch attribution, channel performance, funnel conversion, dashboards glowing with influence. You […]
For marketing teams, AI means acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture that should give marketing leaders pause. On the one hand, adoption within marketing teams is almost universal. On the other hand, consumers remain skeptical about how – and why – […]
One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using AI for research. While SEO remains essential, it’s crucial that your brand appears in AI search summaries and chatbot responses. Marketers are bombarded with advice and recommendations on how to run Generative Engine Optimization (GEO) […]
AI agents are spreading rapidly across organizations. They replace specific components, form a layer on top of existing systems and introduce something fundamentally new: probabilistic decision making within deterministic architectures. The question is not whether agents should be used. What matters is whether you intentionally design how they work within your business. Without clear boundaries, […]
Every CDP vendor says they are real-time. But marketers don’t buy in real time. They buy results: timely personalization, smarter lifecycle messaging, cleaner suppression, fewer awkward experiences, and less wasted spend. In 2026, the gap between real-time claims and real marketing impact will come into focus in one place: how quickly your CDP can turn […]
