The rise of alternative drinks: why the fitness industry is driving the sober-curious movement – Muscle and fitness

For decades, nightlife has strongly shaped social culture in the United States. Friday nights were for both happy hour and after hours. Saturdays were for recovery and then gathering for round 2. Sundays were then for guilt or redemption. Now? Saturday mornings are for PRs, long runs, cold plunges and coffee meetings. The ritual has […]

Reebok partners with F45 Training to launch Smart Ring and Next-Gen Performance Gear – Muscle & Fitness

Reebok has officially teamed up with F45 Training to become the official partner for performance footwear, apparel and wearables, including the brand’s new Smart Ring. The partnership, announced this month, hopes to set a “new standard for how fitness looks, feels and connects people worldwide,” according to a release from the popular footwear franchise. “At […]

How to choose the best group fitness lessons that is suitable for your goals – Spier and Fitness

Show psychological studies That our motivation is the strongest when three needs are met: autonomy, competence and connection. Group fitness naturally meets those needs, in addition to delivering you tangible results and benefits. Surrounded by peers, encouragement and a sense of accountability, participants use the psychology of connectedness. Suddenly the effort is not just about […]