For decades, nightlife has strongly shaped social culture in the United States. Friday nights were for both happy hour and after hours. Saturdays were for recovery and then gathering for round 2. Sundays were then for guilt or redemption. Now? Saturday mornings are for PRs, long runs, cold plunges and coffee meetings. The ritual has […]
Makeup experts are known as artists for a reason. It takes an incredible amount of skill to master it well enough to turn it into a business. While being a fitness or physique athlete requires a different form and level of dedication, those who stand on a stage also see what they do as art […]
For years, athletic recovery lived in the background of a performance culture – important, but rarely worthy of headlines. Training programs focused on strength, speed and strategy, while recovery was considered an afterthought, something to be addressed only when the body broke down. That paradigm has been flipped over the past two decades, driven by […]
For years, athletic recovery lived in the background of a performance culture – important, but rarely worthy of headlines. Training programs focused on strength, speed and strategy, while recovery was considered an afterthought, something to be addressed only when the body broke down. That paradigm has been flipped over the past two decades, driven by […]
The New York City Marathon took place in November 2025 and Jeremy Stewart was one of many athletes who celebrated fitness by running through the streets of his home city. His time of 3 hours and 34 minutes was a personal best for that particular event. “It was really great and I’m really looking forward […]
Many bodybuilders and physique athletes don’t see what they do as a sport. They see themselves as artists and use the weights and machines as tools to sculpt their personal masterpieces that they display on stage to the judges and the audience. Marcin Raczek can appreciate that concept and their dedication to art because he […]
HYROX has become one of the fastest rising fitness competitions in the world. Orangetheory Fitness is a great gym brand that has connected like-minded fitness enthusiasts to a special community. Both brands have clearly seen the benefits the other offers and have now formed a partnership program that can create a new tide to elevate […]
Reebok has officially teamed up with F45 Training to become the official partner for performance footwear, apparel and wearables, including the brand’s new Smart Ring. The partnership, announced this month, hopes to set a “new standard for how fitness looks, feels and connects people worldwide,” according to a release from the popular footwear franchise. “At […]
Show psychological studies That our motivation is the strongest when three needs are met: autonomy, competence and connection. Group fitness naturally meets those needs, in addition to delivering you tangible results and benefits. Surrounded by peers, encouragement and a sense of accountability, participants use the psychology of connectedness. Suddenly the effort is not just about […]
He is known in most circles as the man responsible for the most celebrated fitness event on the planet. Mr Olympia, President Dan Solomon, has long influenced Bodybuilding -Scene, but his newest initiative is bending his muscles as a writer, a leader and someone who understands the road to success in business. Winfuel.com Winfuel, The […]