Scott Brown, vice president of fitness at Orangetheory expressed excitement and optimism about this new partnership, which began on December 1, 2025. Brown sees this as a natural fit.
“We have always designed our training around purpose and performance, and HYROX shares that mentality,” said Brown. “Their race format combines running and strength in a way that is very similar to our daily programming.”
The Orangetheory Programming Advantage
Orangetheory Fitness distinguishes itself by combining strength training and running in a one-hour format, including on-site coaching and support. HYROX’s competitive design is a race that includes eight unique fitness events with runs in between. Brown reported that some members of the popular gym chain had already taken the next step and entered the HYROX races on their own.
“So when we saw members turning to HYROX on their own, the opportunity to formalize the connection made sense,” he said. This new connection simply makes it a dedicated set of goals for new members should they decide they want to take their training to the next level.
“This partnership gives people a clear goal and the tools to effectively train for it.”
Brown doesn’t just speak from an outside perspective. He has competed in HYROX twice and reports that he knows some coaches have HYROX experience dating back to the early days of the sport.
“Some of our Orangetheory coaches were very involved in those early days and even made it to the World Cup long before it blew up here in the US”
In addition, the partnership will call on coaches to undergo special training for the new partnership. Orangetheory coaches are already triple certified and must complete continuing education to maintain these certifications. However, they also have access to primary education through the HYROX performance hub.
Brown explained, “We’re building on those HYROX-specific elements and combining them with what our coaches already do very well: coaching strength, endurance and power in a way that is scalable and effective.”
New goals for New Year’s resolutions
The partnership will only be available at select Orangetheory locations that sign up for the program. This means that participating studios become official HYROX training clubsgain access to special programming, race benefits and marketing support. Brown reports that there are early indications that it is already a hit with members.
“We have seen early momentum and we expect more locations to get involved as the news spreads.”
They may also have picked a perfect time to implement this new partnership. With the New Year just around the corner and those with New Year’s resolutions looking for a place to pursue fitness goals, Orangetheory can now offer ways for fitness beginners to exercise, as well as opportunities to reach new heights they may have never thought of before. Brown acknowledged that watching HYROX events can be intimidating, but the culture Orangetheory provides can make learning and improving a better process.
“One of the biggest misconceptions about HYROX is that it’s only for elite athletes, but that’s simply not true. This type of training is for everyone from beginners to elite athletes, and we make sure it’s approachable at every level.”
Brown does more than just share the news, he also offers an invitation to those who might be curious about the buzz with HYROX.
“If someone is thinking about making a change in 2026, it gives them a clear purpose and a reason to stay consistent, and that consistency is where the real transformation happens,” Brown said. “You don’t have to be ready to race on day one. We will help you build the foundation step by step.”
To find an Orangetheory location near you, visit their website. More information about HYROX can be found here.
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