Reebok has officially teamed up with F45 Training to become the official partner for performance footwear, apparel and wearables, including the brand’s new Smart Ring.
The partnership, announced this month, hopes to set a “new standard for how fitness looks, feels and connects people worldwide,” according to a release from the popular footwear franchise. “At Reebok, our mission has always been to inspire people to move, train and live with confidence,” said Todd Krinsky, CEO of Reebok. “This partnership with F45 Training brings together two brands rooted in performance and community. By equipping coaches and members around the world, we are not only delivering the best product innovation through the Nano franchise, but also creating experiences that connect people to the power of fitness culture in meaningful, empowering ways.”
What is F45 Training?
F45 Training offers 45-minute team-based workouts that combine strength and cardio conditioning to provide evidence-based sessions. It is part of the FIT (Functional Inspired Training) brand, which also includes FS8 (low impact, Yoga and Pilates style workouts) and the sensory-driven VAURA Pilates classes.
The partnership between Reebok and F45 Training promises to deliver new experiences such as customized workouts and athlete-led classes, events and motivational messages, with the aim of inspiring members to “train harder, recover smarter and represent their community with confidence and style,” according to the release. “Partnering with Reebok gives us the tools to bring that vision to life on a global scale through equipment, technology and experiences that take every workout to the next level,” explained Tom Dowd, CEO of F45 Training.
The newly launched Reebok Smart Ring will also provide coaches and members with robust training, recovery and lifestyle tracking capabilities. And there’s more to come: In 2026, Reebok will outfit all F45 coaches with custom-designed uniforms and introduce an exclusive co-branded member collection anchored by the award-winning Nano training shoe franchise.
For more information about the Reebok Smart Ring, click hereand to discover F45 Training for yourself, click here.
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