October 7 -The Croatian Football Federation (HNS) has launched an automatic cryptocurrency Rewards program for supporters and became the first national body that integrates digital tokens directly into a fan loyalty schedule.
From today, the Federation has announced that fans who use the official store app earn 1% back in ‘Vatreni tokens’, powered by blockchain platform and partner Kadena, about ‘any purchase of official merchandise’ including jerseys, scarves and aggregate objects.
The federation explained that these tokens can be exchanged for more merchandise or exclusive fan experiences, with competition tickets that are expected to be added in future updates.
The system works via digital portfolios that are connected to the app, with rewards automatically delivered after each transaction. The HNS expects that adoption will accelerate prior to the FIFA World Cup 2026, with projections of “hundreds of thousands” portfolios that are created as an interest will build on the way to North America next summer.
The initiative follows a multi-year partnership that was signed in February between HNS and Kadena, which has already recorded digital giveaway promotions and fan release pools that are bound to national team competitions.
Croatia will be confronted with the Czech Republic on 9 October in the qualification of the World Cup, followed by Gibraltar three days later before the players return to their respective clubs. Of both competitions, they are expected to send the traffic to the store and test the new system under MatchDay question.
Although various clubs have experimented with fan tokens and blockchain-based engagement tools, the HNS is the first federation to use a real-time cryptocurrency Rewards model at the National Team level.
Kadena says that the relocation both the willingness of the HNS to register digital innovation and a broader shift to fans possession mechanisms in international football trade.
“For the Croatian Football Federation, integrating Kadena is an frictionless jump in fan-engagement and income. Fans enjoy their well-known app experience, but under the hood, Blockchain floats deeper loyalty and new rewards. The federation generates more income, Slimmermijds in smart mans in smart ways of ways of ways of ways in winking in ways of ways of ways in ways in ways in ways and displeasing fans in smart ways of ways in ways in ways and displeasing fans in the winking ways in ways and displeasing fans in smart ways in smart ways and avoids. Smarter ways and avoids fans in smarter roads and avoids fans on smarter and avoids fans in smarter ways, and avoids fans in smarter ways in smarter.
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