It is the third office of the club in Asia that opened an office in Bangkok, Thailand in 2022 and in Shanghai, China, in 2017. In 2017, Bayern also became the first German side to established a permanent presence in New York.
The presence of the South Korean national hero Kim Minjae in the Bayern team has made the club a weekly conversation point in households and sports shows throughout the country. Asia, has a huge, young fan base, that clubs would like to cultivate more and more.
The Seoul office, housed in the German-Korean room of industry and trade, is led by Dong-Hoon SEO. Bayern is already enjoying deep ties with South Korea through partnerships with the Korea Football Association and a long-term relationship with Nexen Tyre.
This step follows the back of the partnership that was announced earlier in the month with the Korean football club Jeju SK FC between Bayern and Los Angeles Football Club (LAFC) that offers a global platform for the development of youth. Under the deal, Jeju SK FC will share his youth development philosophy with Red & Gold Football, and his young players get the chance to train in Europe and in the United States.
Red & Gold Football, in exchange, will offer JEJU SK FC Coaching expert and training methods, with plans to introduce its own reconnaissance system in the Korean club.
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