September 26 – The Italian club Inter Milan has become the newest European giant who has taken over full control over their story. The club has launched Inter 24/7, a free streaming channel, which is broadcasted by advertisements, that Nerazzurri content is broadcast around the clock in both Italian and English.
By collaborating with partners Globelf and Amagi, inter -intersect interlocates and positions himself as a maker and distributor. The days that clubs were dependent on newspapers or networks to frame the story disappear with warp speed.
Nowadays, Elite parties build their own media rich. Manchester United made its way free in the years Noughties with MUTV, quickly followed by Barcelona’s Barça TV+and Bayern’s FC Bayern TV. Now Inter has arrived at that club with the first fully dedicated fast channel of Italy.
The logic behind these channels is simple … in-house TV means editorial operating element. Clubs can decide how their stars are presented, emphasize their history with a positive, shiny light and package content that attracts sponsors and gives global fans the intimacy they can never really experience. And by offering a free service that is supported by advertisements, Inter can expand its reach outside the payment walls, so that new generations of supporters make direct contact with the brand.
Giorgio Ricci, Chief Revenue Officer of Inter, said: “Inter 24/7 represents a new step forward in the club’s digital innovation strategy. With this new fast channel we want to bring the Nerazzurri experience even closer to our fans around the world and to strengthen the chance of the whole world.
In an era where perception is everything, football clubs are no longer only teams, they are media companies that sell the brand 24/7.
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