The first two years of our new strategy were about laying the groundwork: rebuilding our brand and simplifying our sites (remember how we had two websites in early 2024?!). Since then, we’ve refined our coverage (first business, tech and innovation, and now Big Bets), and our newsroom is getting more scoops than ever (788 last […]
Your favorite artist is on tour and you can’t wait to see them in concert. You open the website and see ticket prices of…$300, $700, $3,000?! What’s going on? The activity of NGPF, Why going to concerts is harder than everdelves into why concert tickets are like this so expensive. Students will learn how the […]
Oliver Darcy van Status writes about how Business Insider executives gave employees an overview of their performance and plans for the coming year on Thursday. Darcy reports: “The candor suggested that Peng is hoping for a reset in 2026. And by most accounts, she and her leadership team were quite candid on Thursday, doing little […]
Before the year closes, I would like to share that Brad Davis And Debbie Strong will both be appointed deputy editor of the innovation team, and we are also looking for one new editorial role on this team.Brad joined Business Insider in 2022 as director of business news and most recently led our anchor desk. […]
Influencers have changed the way we shop and have literally influenced the trends that hit, the brands we buy, and the items we covet. Affiliate marketing — a way to drive sales through links posted by creators or publishers — is expected to generate $216 billion in U.S. e-commerce sales this year, according to data […]
I am pleased to announce that our Chief People Officer, Jess Liebmanwill take on a broader role as Chief People & Brand Officer, adding responsibility for the Business Insider brand to her responsibilities.Over the past two years, we’ve been rebuilding the Business Insider brand after many years as an ‘Insider’ – part of our ongoing […]
The New York Nieuwslild, which represents journalists from Business Insider, sent the following statement after the news that the publication is planning to dismiss 21% of his staff: We received a report that Business Insider Management is planning to dismiss around 20 percent of our employees as part of their continuous ‘strategy’ to ‘build up […]
Andrew -Dek Van Nieman Lab writes about how Business Insider follows how much her staff uses as a way to increase use. DECK writes: “Staffers at the meeting welcomed these ‘power users’, but in private some employees shared concerns about the generative AI -Push and cracked jokes about the top 10 list. Many had also […]