LinkedIn will now enable brands to sponsor items that link to a LinkedIn event

LinkedIn’s adding another element to the advertisements for thinker, with companies that can now also Sponsor the messages from each member with a link to a LinkedIn event.

As you can see in this example, LinkedIn’s new “Thought Leader Event Ads” offers another way to emphasize upcoming LinkedIn events, by strengthening messages created by users.

As explained by LinkedIn:

“When a member – director, employee, maker or industry -expert – Event page, Marketers can now promote that message with an ADD advertisement for the event for thinker. Marketers can log in to Campaign Manager to set up their ADD advertisement for the event of the thinker. From there they can choose ‘Browse Existing’ in the content library to search for the message of a member with an event to sponsor. “

So, of course, you have to find LinkedIn -messages that link to your event, and they will have to record a direct link to your LinkedIn event page. You must also get permission from the maker to sponsor their mail, but it offers another means to emphasize upcoming LinkedIn sessions, using the power of influencers to generate more interest.

Which can be effective. LinkedIn has published various studies into the power of influencers in the opinions of consumers.

LinkedIn reports that too B2B -marketeers see 1.6x higher involvement in advertisements for thought -leader compared to some image promotions, while LinkedIn also says so The Volume of Live Video Events in the App increased by 15.3% during 2024.

LinkedIn expanded the advertisements from the thinker to messages from each user, unlike only employees, in March last year, giving this option a wider options for this option. And now you can also integrate direct event promotions into this mix, which also give you more room to organic updates from speakers, sponsors, well -known market leaders, etc.

It can be a powerful combination and a means to create more interest and involvement in your LinkedIn events.

NOTE: LinkedIn says that ADS advertisements for thought leader can currently only be used with brand awareness or engagement objectives.