Last year, more than 5,000 people reportedly bought a new Nissan Zs – Jalopnik

Production of the new Nissan Z is reported to have started in spring 2022 and has continued since then. It is said. You’d think that if the new Z was a real car that actually existed, you’d see it more often than you do, which I think is actually never. Is it a joke? A puppet show? Whatever it is, Nissan isn’t letting up on its act – at least not yet. More than 5,000 Americans would buy a new Nissan Z in 2025, according to the Japanese automaker’s latest report.

Yes, if you believe Nissan’s numbers, Nissan sold 5,487 Zs here last year. Compared to the 479,288 RAV4s that Toyota sold in 2025, that is actually a rounding error, but still. That’s enough Z’s to put 100 in each state, with a few left for Washington, DC. It’s also far more than the 3,164 Zs Nissan claims it will sell in 2024, which represents a 73.4% increase. That’s really not bad at all. If a ghost offered you the opportunity to perform 73.4% better at something next year, I bet you would take that deal.

It also looks pretty good considering Toyota only sold 2,953 Supras in 2025. Assuming I can still do the math correctly, Nissan’s Z sales were 85.8% higher than the Supra’s, which is wild even before you get to the part where you’re lucky if you saw a single new Z on the road that wasn’t a press car.

At the end of the first quarter, Nissan reported that it had sold 2,154 Zs, a massive 221.0% increase over the 671 Zs it sold in the first quarter of 2024. Then Nissan sold 1,635 Zs here in the second quarter, which was still far more than the 786 sold the year before, but also significantly less than it managed in the first quarter, as well as a reversal of last year’s trend, which showed Z sales improving from Q1 to Q2. Nissan went on to sell 1,033 Zs in the third quarter, a 43.9% increase over the 718 it sold in the previous quarter, even though overall sales were again lower than the previous quarter. The 665 sales in the fourth quarter only continue the trend.

The real question for this year is whether Z sales will settle at approximately 2024 levels or whether the 2025 quarterly sales declines will continue. If they do, it’s hard to see how Nissan will continue to offer the new Z in the US. Especially since Nissan’s newest CEO is a so-called car guy who said he wants to build a new Silvia and is probably responsible for the Nismo Z finally getting a manual transmission. Those are all good things, and it would be a shame to see sales drop so much that Nissan can’t justify selling them here at all.