PC Gamer states that 2025 was a full year high-profile AI shames in games and entertainmentwith Disney and Lucasfilm as the ‘opening salvo’. From the report: During a TED talk in April, Lucasfilm senior vice president of creative innovation Rob Bredow said gave a demonstration of what he called “a new era of technology.” Over 50 years of legendary innovation in miniature design, practical effects and computer animation, Lucasfilm and its wonder workers at Industrial Light & Magic have paved the way for visual effects in creative storytelling – and now Bredow offered a glimpse of the wonders that could come next.
That glimpse, created over two weeks by an ILM artist, was Star Wars: Field Guide: a two-minute film full of AI-generated blue lions, tentacled walruses, alligator-headed turtles, and zebra-striped chimpanzees, all lazily spliced together from the shuffled bits of normal animals. These ‘aliens’ were less Star Wars than Barnum & Bailey. It felt like a particular shame: instead of showing its potential, generative AI actually showed how inaccessible a major media power had become. And then it kept happening.
At the time, I wondered whether invoking Lucasfilm’s legacy just to declare creative bankruptcy would have provoked enough backlash to convince Disney to slow down its AI efforts. In the months since, however, it’s clear that Star Wars: Field Guide was not a cautionary tale. It was a mission statement. Disney boldly and decisively places his hand on the hot stove. Other embarrassing AI use cases include Fortnite’s AI-powered Darth Vader NPCfrom Activision use of AI-generated art in what was commonly described as the “weakest“Call of Duty will be launched in years, McDonald’s short-lived AI holiday adAnd Disney’s $1 billion licensing deal with Open AI.
#year #creative #bankruptcy #Slashdot