Zuffa Boxing is the new professional boxing promotion formed by TKO and leading entertainment conglomerate VillagesWith leadership of UFC President and CEO Dana White; He Turki Alalshikh, chairman of the General Entertainment Authority and president of the Saudi boxing federation; Sela Managing Director and CEO Dr. Rakan Alharthy; and WWE President and TKO board member Nick Khan.
From January 2026, Paramount will exclusively distribute a full series of Zuffa boxing events, starting with 12 action-packed cards, with plans to grow that number in the following years. The periods are available via Paramount’s direct-to-consumer streaming platform Paramount+, with the potential for selected events for Simulcast on CBS, the leading employment network of America and other Paramount platforms.
Dana White It should be noted: “I am delighted to bring great boxing events to a global audience. There are millions of boxing fans who will now be able to view competitive battles with emerging boxers and the biggest stars in the sport. Paramount will be the home base for UFC and boxing fans to view the biggest fights in combat sports.”
He turki alshikh Said: “This collaboration with Paramount reinforces our vision to define the way in which viewers are again defending boxing. More Vecht fans will now have access to view some of the most exciting boxers. We have seen the evidence that the appetite is there, this is the future for live boxing and will ensure that the sport continues to bloom.”
Said Cindy Holland, chairman of direct-to-consumer for Paramount, a Skydance Corporation: “Paramount has long been a leader in sports and sports stories, and this partnership marks a daring new chapter-not only for us, but for the future of boxing. It is a partnership that promotes various of our core priorities: Premium sports to fans, offering a year-round Marquee Live event and a combination of a distinctive-portroduction of an distinctive portraying Zuffo production and Zuffa production of TKO and Zuffa production and Zuffo production of TKO and Zuffa Boxing with the passion of our subscribers for sport, we are convinced that we will deliver something very special to boxing fans for the coming years. “
Further details about Zuffa Boxing, including fighting schedules and the first event that is streamed live on Paramount+, will be announced in the coming months.
About Paramount, a Skydance Corporation
Paramount, a Skydance Corporation (Nasdaq: PSSY) is a leading global global media and entertainment company, consisting of three business segments: filmed entertainment, direct-to-consumer and TV-media. De portfolio van het bedrijf verenigt legendarische merken, waaronder Paramount Pictures, Paramount Television, CBS-het meest bekeken uitzendnetwerk van Amerika, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Pluto TV en Skydance’s Animation, Film, Film, Television, Interactive/Games en Sports. For more information, go to www.paramount.com.
About Zuffa Boxing
Zuffa Boxing is a joint venture between TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO) and Sela, the entertainment conglomerate. TKO acts as a managing partner and offers daily operational expertise, management and supervision of the promotion, with executive leadership anchored by UFC president and CEO Dana White and WWE President and TKO board member Nick Khan. The promotion is intended to re -think of boxing by evolving the current model to restore the rightful place of sport at the forefront of the global sport ecosystem. For more information @zuffa_boxing, follow X; and @zuffaboxing on Snapchat, Instagram, Threads and Tiktok.
About Sela
Sela was founded in 1997 and is a Saudi-Arab company that specializes in creating, building and serving unique destinations and recreational experiences in sports, entertainment, cultural and hospitality sectors. Initially recognized as Saudi Arabia’s first FIFA-recognized representation company from athletes, Sela expanded to sports marketing and has since been diversified into broader recreational industries.
About Tko
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO has iconic properties, including UFC, the world’s most important mixed martial arts organization; WWE, the world leader in Sportsainment; and PBR, the world’s most important bull row organization. Together these properties reach 1 billion households in 210 countries and areas and organize more than 500 live events throughout the year, which attract more than three million fans. TKO also serves and partners with large sports rights holders via IMG, a leading worldwide sports marketing agency; And on location, a global leader in premium experiential hospitality.
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