I recently came across a video that was hyped when the sickest snowboard clip ever has been recorded.
I am not interested in snowboarding, but the head promised something “stunning”, and my jaw was bored, so I thought, why not?
The snowboarder did what I supposed to call snowboarders ‘sick’. But as far as I know, it was the rabbit equivalent of kicking a Huffy with training wheels from a curb.
What wax The production was undeniably impressive.
It opened with an aerial photo of untouched snow on an abandoned mountain. That alone took timing, planning and the right equipment. Then came the several camera cake-close-ups, wide recordings, overhead drones. I could not start guessing how many cameras (or people) were involved in filming.
Then, after all that, someone took all those images and split it all together with cinematic slow motion, swelling pans, swelling music at the right moments.
So yes, That Was pretty sick.
But as soon as it ended, I scrolled further.
I didn’t “hit” like “. I didn’t follow the maker. I couldn’t tell you their name if you paid me. When I later tried to find the video, I couldn’t. There were dozens of almost identical clips that claimed to be ‘the most epic snowboard moment ever’. Some were impressive, some amateurish, some boring.
However, they all seemed to have one thing in common …
Despite all the time and effort they put into it, none of them had much of likes, shares or comments.
That is something that you may want to keep in mind if you are thinking about doing time, effort or money to produce videos to market yourself as an agent.
There is a lot of pressure to make more video
If you have not jumped in video yet, you have probably felt the pressure. Everywhere you look, someone shouts that Video is the future. Coaches, marketers, even fellow agents pretend if you don’t make reels, you are practically invisible.
And maybe you have thought about it. But then the mental checklist starts to run in your head.
You need the equipment … a ringlight, a microphone, maybe a background, so it doesn’t seem like you are filming in your laundry room.
You need ideas for what to talk about: market updates, staging tips, neighborhood height points.
Then there is the actual recording. Recover every time you stumble on a word. Restores it when the dog barks. Restores when a truck rumbles past your window.
And after all that you still have editing. Captions. Music. Trying to find out which trending audio you could stand out before it stops trending.
By the time you imagine it, was what a “fast clip” should be, blisted in hours that you don’t really have.
So you postpone it. Another week passes. You browse through your feed and see other agents dancing, lip synchronization or talking in the camera as natural born influencers. You wonder if you are falling behind … but also deep inside you wonder if something of it really works.
Because you know how You Use social media. Usually you wipe videos along videos without a second thought. Maybe You pause for something funny. Maybe You get stuck when it is exactly what you needed. But most is forgotten before the next thumb film.
All the time, money and energy that these videos would eat … and for what? An audience that usually leaves through.
But even if you can overlook the workload and the potential waste of time it could be, the real question is whether it is something that you are or not comfortable doing.
But being on the camera is not suitable for every agent
For some agents it is on the camera his second nature. They love it. They feed the energy, crack jokes, improvising – maybe they even play in what looks like something that can be nominated for the best short film at the Oscars to pick up the view. And that’s fine. If it works for them, more power for them.
But for many agents that is not the case. Being on the camera does not feel natural. Maybe it makes you anxious. Maybe you tried it and you finally shrunk how stiff you looked. Or perhaps only the idea to be on video to succeed as an agent to change career – light keeper, fire lookout or something else you don’t have to see for thousands of eyes.
That is where the catch-22 starts. Do not make a video and you are worried that you will be invisible. Do video, and you run the risk of being remembered as the agent who looks like the uncomfortable child in a high school dance – what their best port to break slick movements, while everyone can see that they prefer to be pressed against the wall.
And certainly, real estate is not exactly a company for the painfully shy. You have to meet customers, sit opposite sellers, negotiate face-to-face. But there is a big difference between making personal contact with someone and try to make that connection on the camera again. A one-on-one conversation at a kitchen table is miles away from reciting script lines in a ring light. And it is a completely different universe of LIP synchronization or the organization of extensive routines for likes.
That is why it can puncture when you scroll through your feed and see other agents pull it effortlessly. They look polished. Full of confidence. Entertaining. You can’t help it, but you wonder if they are landing, just because they are better on the camera – even if you know that you would be the stronger agent if it is about actually helping customers to buy or sell a house.
If you have felt that tension, you are not alone. The good news is that being constant on the camera is not the only way to build trust or stay relevant. Many people vote for the noise and look for something else. Which means that the thing you see as a weakness can actually be your lead.
Fortunately, your followers may not be able to do that Want to More videos
People certainly scroll a lot. But they are more looking for distraction than anything. Scrolling is not shopping. It is a postponement with a soundtrack.
The fact that people pass through content does not mean that it is your task to be the most entertaining producer in the feed.
Even if you pick up videos non -stop videos, people will really choose their next agent based on whom they most entertain – or based on who gives them the kind of substance that they can actually use?
Displaying video after video, trying to go viral, to polish every frame to perfection – it can give you the feeling that you keep it up. But will it actually win? Are customers really going to hire the agent who places most videos or touches the smoothest transitions? Or are they looking for someone who really knows what they are talking about, who can give them insight, guidance and confidence when the time comes to buy or sell?
There is growing proof that people crave substance. They want content that makes them think, who gives them something to chew – not just another flashy distraction. According to marketing techThe public leaves endless scrolling and choosing content that actually adds value. Fast hooks are not enough anymore. They want something they can trust, something they will remember when it matters the most.
That’s where you have a lead. You don’t have to set up a show. You do not have to chase trends or organize viral moments. You must be present, offer insight, demonstrate your knowledge and build trust in the course of time. Your “less flashy” approach – those who naturally feel for you – is just exactly what your future customers are looking for.
This is what you can do Instead of from videos
You don’t have to turn yourself into a full -time video producer to stay for people. Apparently you could be that better off Do not add to the constant sound that everyone’s feed fills.
However, that does not mean that you can disappear. Staying a top of thoughts is still not negotiable. Fortunately, social media have made that easier and more affordable than ever – you don’t need a Madison Avenue budget to get people more. But the trick is to keep it easy, to keep it consistent and keep it human.
For your daily messages, think of light, inconspicuous details.
People (TV, social, radio) are running everywhere, the atmosphere has been tough lately. Get anxiety and frustration broadcasting time because, well, fear sells. But if This article from Content Marketing Institute points out that Joy also sells. Positive, airy marketing does not resonate alone – the stick.
Memes real estate are a perfect way to stay for people. A quick smile can make someone smile and even more important, remember him without asking him to endure a three-minute performance.
Take this for example …
(You can literally take this example! Click here to add your own branding for free.)
And you can also use memes to mix in substance. Fast real estate tips that people can actually use-a smart way to prepare for a show, a reminder about deadlines, a myth-busting fact about mortgages. These give people an idea of ​​your expertise without overwhelming them. Like this:
(Feel free to wipe it too!)
And then there are the deeper dives. That is where you can really stand out by offering the more in -depth content that people are now looking for online.
A great way to do this is to share a few articles every week. We mark a few articles that you can share every week in our weekly newsletter. One is always an article in market news, written in normal English, so that people can easily read and enjoy it while they learn something useful. And the other is usually a nicer article on the list type that gives them a smile, along with some insight into buying or selling. So if you do not yet receive it, click here to subscribe to our weekly newsletter.
We also have a huge library with items that you can share for free on our site! Count around and you can find a lot of great content to share.)
With these types of messages you can entertain, inform and stay from top-of-mind without a crazy amount of effort, and without having your followers wish that there was a stupid button for brokers.
Because let’s be honest: most people who scroll past your messages today are not moving quickly. They don’t wait for you to publish a well -polished video or something else. But they must regularly see your name and face to some real estate content connected, so that you are the first agent they think about when it is time to buy or sell.
They can’t read every word. But only see your name, your face, your insights – planting a seed. And when their situation changes, you have already appeared in their world in a way that feels useful, not tiring.
That is how you build trust and remain visible without burning yourself.to have-To-on-video trend.
Forget the pressure to perform. Keep it simple. Keep it stable. Keep it worthwhile.
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