Lighter Up: How This Realtor Is Capitalizing on the Joy of Real Estate

Lighter Up: How This Realtor Is Capitalizing on the Joy of Real Estate

4 minutes, 12 seconds Read

Learn how Barbato’s previous professional experience as an architect shaped the scope of his career in the real estate industry and how he enjoyed learning to lead.

Jon Barbato, son of an Italian immigrant father, takes pride in building his company from scratch based on his strong work. He is a firm believer that working with the best is the only way to improve your performance, a philosophy he puts into practice when working with his own team.

Barbato’s world revolves around his husband, Ryan, and dog, Ziggy. “Ziggy has a wonderful way of keeping us grounded,” he said. “His constant need for adventure defines our days.”

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“He taught me so much about responsibility, compassion and unconditional love. The life the three of us share – simple, connected, joyful – is what I cherish most.”

Learn how Barbato’s previous professional experience as an architect shaped the scope of his career in the real estate industry and how he enjoyed learning to lead.


Name: Johannes Barbato

Title: Certified real estate agent
Location: New York, New York
Rankings: In 2024, the Johannes Barbato The team closed 37 transaction lots and $46.23 million in sales volume, ranking it among the top 1,500 teams nationally for volume, the top 126 in New York State and the top 100 in New York City, with additional high rankings at the borough level, including No. 45 for volume and No. 13 for parties.
Team: Seven team members, including Barbato
Sales volume: $500 million+
Awards: In 2017, John was ranked among the top 200 agents in the tri-state area based on sales volume on the Best Agents in America List compiled by RealTrends.

As a child, what did you want to be when you grew up?

Growing up, I wanted to be an architect. I have a master’s degree in architecture and have worked in this sector for almost ten years. This led me to start renovating real estate myself and ultimately inspired me to become a real estate agent.

What is the best advice you ever received from a mentor or colleague?

I was fortunate early in my real estate career to represent a large penthouse sold by a well-known New York developer. It was his own apartment where he lived.

I was competing against some of the top agents at the time to win the listing, and I was as excited to represent it as I was to learn how he got started in the industry and achieved his success. He was very open about it and it eventually led to a great friendship.

He told many stories about his successes and failures in the business, but one thing I remember most is that he often said that “there is nothing more permanent than temporary.”

I think about this often, and it has guided me in my personal life. Not only has it shaped the way my husband and I think about our own homes, but it also helps me guide my clients in planning their purchases and determining the right time to sell.

What should customers know before starting a real estate transaction?

There is more than one perfect house. I often see my buyers lamenting the loss of what they believe is the perfect house or condo, either during a bidding war or because they cannot reach an agreement with a seller. It can deter a buyer from continuing the hunt. There are so many options and so many great ways to organize the space and enjoy living in it.

What do too few officers know that would make their lives easier?

Be nice and have fun. You don’t have to be strong or abrasive to reach great heights in this industry. Enjoying work, laughing and appreciating time with my clients and fellow agents has brought me great success.

I’ve seen too many agents burn out because they took this way too seriously – some were way more successful than me. No one wants to be known as the most successful real estate agent that no one likes.

Tell us a story about your most memorable transaction

The most memorable “transaction” of my career is working on a new rental project in Midtown called 18W55. I consider it the highlight of my real estate career. Few agents get the opportunity to be involved with a building from the ground up, and for me it has been particularly rewarding as head of leasing for 18W55.

I have been involved with the project since its inception in 2018 and have gained insight into every corner and aspect of the new development process through every meeting with the architects, the interior team, the marketing team, the owner, lawyers… I have been there for everything.

In the eight years leading up to the opening of the building last October, my architectural background continued to prove to be an essential asset. As residents sign leases and we reach our first major leasing milestone, I enjoy getting to know each new resident from the moment they arrive for the first move-in appointment.

Email Christy Murdock

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