Elon Musk’s X makes it easier for advertisers to bring their creative campaigns from other social sites to the platform.
On Thursday, the company launched an expanded set of aspect ratio support for both image and video ads, meaning advertisers can now reuse the material they’ve created for other platforms without having to reformat, crop or rebuild their assets.
While AI has helped advertisers automate the process of resizing creatives for different platforms, it’s easier if advertisers don’t have to take any extra step at all.
So X now allows advertisers to upload the same assets they use elsewhere on social media to its own X Ads Manager via Media Studio or the Campaign Form.
The change signals the continued importance of X’s advertising business, which declined after the company, then known as Twitter, was acquired by Musk. While ad sales improved under former CEO Linda Yaccarino, revenue rose in 2025 were even lower than before Musk’s takeover.
According to eMarketers According to predictions last May, X’s advertising business would revive sometime last year Bloomberg confirmed, but would remain half the size before the sale.
X says the new aspect ratios now supported include 4:5 (1440 x 1800 pixels) and 2:3 (1080 x 1620 pixels). The company already supports other formats, including 1:1 (1080 × 1080 pixels), 16:9 (1920 × 1080 pixels), 9:16 (1080 × 1920 pixels), and 1.91:1 (2064 × 1080 pixels).
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“We want to enable advertisers to achieve their performance goals with greater ease and impact,” said Monique Pintarelli, head of global advertising at xAI, in a statement. (xAI acquired X last year.)
“With full aspect ratio support, brands can now reuse creative directly on
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