Have you heard how great AI is and how you should use it to improve your real estate company in every possible way?!
That is of course rhetorical. By course you have.
The only way you not heard that this is the best, because the fax machine is if you are still usage A fax machine … and handing out business cards with your headshot from 1986 on it.
It’s everywhere. Post after post. E -mail after e -mail. Article after article, everything that AI proclaims, makes your life easier, more productive and more efficient as an agent.
To be honest? It’s tempting. It is promising. It at least fulfills you with a healthy dose of FOMO. So there is a good chance that you will either do it – or dive into the head, try to make a way forward through these uncertain times of your real estate career.
Whether it concerns productivity hacks, automation, business planning, lead-gene ideas or writing descriptions, e-mails or social messages, AI is a useful tool. In fact, it is probably a necessary to become familiar with and start using.
But if there is one thing you probably Must not Keep your breath waiting for AI for you, it comes with real humor in the things it writes for you.
Ai could never imagine this joke …
Again, AI is impressive. It can resolve complex comparisons in seconds, track code and continue conversations that feel creepy human. You probably had at least one time you thought, Dang … this thing gets me a bit.
But if you would go on a first date, don’t expect it to be funny or witty – unless you like old -fashioned daddy jokes. As Mustafa Yücel indicates in his essay: “”Why AI is not funny (and probably will never be)‘Humor is something that simply doesn’t sample for AI. Not convincing. Not authentic. Not intentionally, at least, not without a person entering and it massages until it is actually worth a chuckle.
Because humor is not only smart phrasing or a well -timed punchline. It is not a checklist of words or sentence structures. It is rooted in shared experiences, cultural context, emotional nuance and – let’s be honest – a little absurdity and vulnerability. It’s about it Why Something is funny, not alone What The funny is.
For example: we have asked Chatgpt to “make a funny meme as a metaphor for a homeowner who tells the fight to sell their house alone without an agent.”
It not only makes no sense, the funniest thing is how bad it missed!
Now here there is one We came with:
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AI could not think of this in itself. It is also too grainy, too human nuanced. It cannot really relate to what it feel Please navigate through the sales process of the house.
Ai can simulate emotion, but it feels nothing. It combines and simply matches keywords in a prompt.
It doesn’t know what it’s like to make an appointment nervous, to spill coffee on the kitchen table and somehow still walk away with the deal because the seller said: “I can say that my dog liked you, and he doesn’t love someone!” It might describe the dog moment, given some guidance, but it misses the unspoken reality where you quietly decided: “This is fine. I need this list.”
As Yücel notes, it doesn’t understand what makes something Real Funny because it has not experienced the chaos, the clumsiness, the fragile small moments that people make. It can simulate the form of a joke – but not his soul.
That brings us to a bigger question:
Is humor the secret to help agents to get their competition ahead?
Humor is no longer “only for clowns”
For a long time, humor in marketing was considered a no-go. As the old-fashioned advertising expert Claude Hopkins once said: “People don’t buy clowns.” And for decades that remained sentiment – especially in “serious” industries such as real estate.
But times have changed. In fact, as Psychology Today posted it in an article with the title ‘Humor in Marketing: The wealth is in the glitches”We entered an era in which humor is not only accepted – it is expected.
Because humor, it turns out, is a universal language. It ensures that people feel safe. It creates connection. It displays the inner skeptic. And more importantly? It makes you related.
Humor invites people without feeling sold. It promotes trust in a way that polished scripts and perfect list photos cannot always do. It is, Hey, I’m a human. I get it. And I am someone with whom you might like to work with.
That of course does not mean that you have to wear wigs or lip synchronizes you through Tiktok. Some agents absolutely bloom to do that kind of content – and if you are jam, go for it. But for many others the idea of filming themselves is something crazy (or nothing really) a hard pass.
And that is the beauty of humor: it’s not about going full clown mode. It’s about finding the tone and approach that fits You. A well-placed joke in an email. A wry observation in your newsletter. We all navigate a quick story that you post on social media that records the uncomfortable, funny, deeply human side of this industry.
91% of consumers want humor
At the start of this piece we talked about how everywhere you go, someone tells agents to use AI.
And hey, they are not wrong.
But when it comes to being funny? Don’t happen. But you may not know that with all the hype in the media. That is why this meme summarizes it perfectly:
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Interesting is that AI creates an opportunity for agents who not Use AI to build an understanding with their atmosphere …
There is a huge gap between what consumers want from marketing and what they actually get. According to An oracle study cited by marketing dive91% of people say they prefer that brands are funny – but only 20% say that the brands they communicate are.
With more and more agents who use AI to make their marketing and content, and possibly even communicate directly with their prospects, the use of humor will be even more an advantage.
Humor (well used) ensures that people feel less stressed. Especially now-when people constantly doom circles and are bombed with division, unwanted advertisements and algorithm-clad equality, humanity and lightness are what cuts through the noise.
And that is your lead.
While other agents turn to bots and templates to talk to them, you can be the one who makes people smile. It sounds like someone they want to talk to. That gives their audience (and their future customers) a necessary postponement of generic real estate sound.
You don’t have to be exaggerated. You don’t have to be outrageous. You just need a dash of smart, well -timed, thoughtful humor.
And if making that kind of content is not for you … That is where a lighter side can help.
We have been doing this since 2013, starting by making memes that agents gave a much needed break of the daily routine. Now our Inner Circle members use everything, from smart articles and social messages, to airy e-mails and conversation-books all made with exactly the right tone and touch of humor-to-have thoughts, attract more customers and build stronger connections.
If you want to sound a person in a world that starts to sound more and more like a chatbot …
If you want to train yourself, entertain and bring it to the market in a way that people really like …
If you want to stand out of a sea of equality … join our inner circle!
Oh … last thing. This article was 100% written by a person (zero AI). As it should be.
#funny #great #news #brokers