Dane County Income Properties remain a popular choice with both local and outside the state of investors. From August 23 we only have 2.5 months of delivery throughout the province, which is just above the levels of delivery for both houses and apartments.
Here is a fast snapshot of the Madison Area Multifamily Real Estate Market during the first 7 months of 2025. Please note that all our data comes from the MLS of South Central Wisconsin.
Dane County Multifamily Price per unit
The price per unit sold until July was $ 209k, even with last year. As the graph below shows, the income prices are trending along historically high levels.
Gross rental multiple
The gross rental more (GRM) is defined as the Purchase price shared by the annual business income. As the graph below shows, the local GRM is currently 10.8 and has been consistently more than 10 in the last ten years. These consistently increased levels indicate that investors are willing to pay a premium for income in the Madison area. We expect that the rental properties of Dane County (and all forms of local real estate) demand a lot for many years. This is why.

What questions do you have about investing in real estate in Madison Area?
We are here to be a source for you and to help you learn about our local market. Reach when you have questions. We would like to help.
And Miller, Realer
Mad City Dream Homes & Realty Executives Cooper Spransy
1619 Monroe Street #1, Madison, Wi, 53711
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