What happens when events become the most human channel in a world increasingly shaped by AI? That thought set the tone for my conversation with Mohammed Younasfounder and CEO of vTrade fairs, who has spent years helping organizations design in-person, virtual, and hybrid experiences at remarkable scale.
With more than fifty thousand events and more than a hundred million attendees, he has a front-row view of how event technology is changing and why the next wave will look very different from what planners have relied on until now. Rather than fearing the impact of AI, Muhammad sees a near future where mundane tasks fade into the background and planners focus on strategy, creativity and connection.
Throughout the discussion, Muhammad returned to a simple idea. Every event is unique, and technology must adapt to that reality rather than forcing people into rigid templates. He believes the next chapter of event technology will focus on specialized workflows that understand the needs of the industry, whether that’s a job fair, a healthcare meeting, a global town hall or a conference that raises the voice of an entire community.
He also sees events becoming one of the most important expressions of first party marketing as digital channels become louder and harder to trust. When people choose to attend, they bring intention, time and attention, and no online algorithm can replace that.
We also explored why virtual events and webinars continue to grow long after the pandemic’s urgent impact. Muhammad explains that these formats are doing well because they offer reach, convenience and year-round value. They generate content that drives engagement far beyond the event itself, and they remove the barriers that keep global audiences out of traditional venues.
Meanwhile, vFairs continues to make progress, from smart matchmaking on trade show floors to tools that help planners make meaningful connections and track them. In an era powered by AI, he argues that events will be even more important because they protect the authenticity and human connection that many believe is slipping away.
Mohammed’s own story, from running hundreds of events himself to building a platform chosen by global brands, adds a human layer to all this technology. It raises an important question. As AI reshapes behind-the-scenes work, how will event planners and organizations reimagine the experiences people value most? I’d love to hear what you think.
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