There is absolutely nothing wrong with an NHL team that celebrates a great anniversary with a logo like that left. Both the Detroit Red Wings and the New York Rangers will celebrate their 100th birthday this season, and the Red Wings will have a solid leap at the events by releasing the 100 -year anniversary logo and yesterday their new 100 -year anniversary sweater. If you know me, you know that I am never in favor of a team wearing a birthday juvenile, but the Red Wings will do that. Let’s see what they have designed to commemorate 100 years of existing as a franchise.
We start with the overall aesthetics as modeled by Patrick Kane. There is nothing too terrible about these sweaters at first sight, but the old white/cream color that each team seems to have tried to feel tired. Not every fake -throwback sweater should look like people didn’t know how to get white fabric clean. Besides that, the sweater looks pretty clean with its real red color, easy to read numbering and solid striping. However, the devil is in the details and this must be investigated slightly closer. Let’s look at Detroit’s wink to the past.
According to the Red Wings’ release about these new sweaters” “[t]He ‘Cougar D’ -Logo has been carefully signed and re -introduced as a secondary mark for Red Wings Centennial, which appears on the front leg of the fixed red pants, the Jock tag at the bottom of the sweater and the zoomlus on the back. “ That would be a fantastic addition to the uniform if it was not virtually invisible. If we celebrate the era of Detroit Cougars, why could the ‘Cougar d’ not be added as a shoulder patch to honor that history?
Continue with the Rational Tour of the Red Wings, “[t]He strips along the hem, sleeves and socks from Detroit Falcons-Uniforms from 1930-1932. Both the font and the striping use a vintage broken white tone to display the aesthetics of the heritage. “ While the striping comes close to what the Falcons woreIt is not exactly and the broken white tone now feels. What can the stripes not be white like the sweater that the Falcons wore? A hockey sweater needs a good striping, but this element feels forced. Not every element that is thrown on a sweater must be pulled out of a historic sweater. Perhaps even more important, the Falcons era was the only time that the Red Wings franchise wore a different color than red. That is the history to be celebrated here.
The unnecessary history adventure continues with “[p]Atches on the sweater are designed to match the leather brown tint of the pennenennial uniform gloves, a nod to the traditional leather used in gloves and goalkeeper cushions “. As shown on the left, the captains will wear a “diamond -shaped faux leather captain patch, in honor of those worn in the 1950s” faux leather patches such as the Jock Tag and Zoom Tag. None of this is good, because we have already seen other teams wear faux learning -colored gloves, so why did Detroit go to all these problems for things that nobody wanted?
Finally, we get something that has historical value for hockey fans. The release states, “The first chain-stitched wheel, introduced in 1932 and used until 1948, is recognized in the craftsmanship of Centennial Jersey,” And chain-stitched logos are something that more teams should use. The Chicago Blackhawks used for the longest in their logo chain stitching in their logo, and it was glorious. More teams should look at having chain-stitched logos made because of their aesthetics. This detail is a huge victory for the sweater.
The font for the numbers was apparently ‘inspired by the’ Barber pole ‘uniforms of the Detroit Cougars, worn in 1927-28,’ and you might remember those sweaters with a lot 1991-92 for their 75th birthday. Without a doubt, the 1991-92 sweater are the best special sweaters that the red wings have worn with a large margin so far, and they should be an alternative sweater. Instead, we get a font that Nobody lives that the team was wearingAnd it looks like you are taking a font from a sweater, misses the point of honoring that team. After all, we don’t honor font, right?
The added details of this sweater do not change anything outside the logo on the right. According to the release, “For the first time in franchise history, the Red Wings will wear a Matrode Helmet with a vintage Meijer logo (1957–1966) sticker,” And despite the fact that advertisements are never worn historically, that logo should look pretty good on the helmet. In addition to that, the lighter, the 100-year anniversary logo, the interior stupidity and the Jersey advertisement on the shoulder are memories that a real throwback will never be worn and a solid tribute to the past can never be designed.
The good news is that this season the Red Wings only wears this Centennial Jersey twelve times, and they will debut it on October 9 when they organize the Montreal Canadiens. It is difficult to be enthusiastic for a sweater that does elements of several teams to each other as something like the 1991-92 Sweaters Get the goal so good for their 75th birthday. For whatever reason, that design simplicity has disappeared.
There is nothing wrong with these sweaters when viewing them from the seats in an arena. The aesthetics, they look pretty good and they celebrate the centenary of the Red Wings without needing the explanation of where every element comes. And perhaps that is the lesson that needs to be learned here: less marketing speaking and rationalizing ideas when sweaters are introduced because the details certainly detract from the overall aesthetics in the case of this sweater.
The Detroit Red Wings have passed the test of time for 100 years. No marketing is needed to rationalize that history. Roll out this sweater and try to explain the idea behind every thread.
Until next time, keep your sticks on the ice!
#hard