Toyota sales are up and almost half are electrified
Toyota sets new sales records for hybrids in the US
Crown Signia: from curiosity to competitor
When Toyota launched the Crown Signia, it seemed like a niche crossover meant to replace the Venza with a chic badge and sleek styling. Honestly, it felt like one of those models that made sense on an executive’s spreadsheet, but within a few years it would come and go. But buyers apparently can’t get enough of it.
The Crown Signia rose an incredible 283.1 percent year-on-year, proving there is serious demand for a hybrid-only luxury Toyota that undercuts Lexus on price while delivering efficiency and technology. It’s perfectly positioned for buyers who want something more stylish than a RAV4, but aren’t ready for a Lexus RX.
Tacoma Hybrid: trucks with a twist
Trucks weren’t exactly the first thing you think of when you hear “hybrid,” but these days Toyota’s gamble on electrifying its midsize pickup is paying off. The Tacoma 4×4 Hybrid posted a staggering 240.1 percent increase in sales, while the 4×2 Tacoma rose 156.8 percent. It’s proof that truck buyers don’t just care about torque and pulling power, they also care about their fuel bills. Toyota has managed to deliver hybrid efficiency without diluting the Tacoma’s rugged image, and it’s clear that buyers are responding.
Why Toyota’s rising number of ‘vehicles in use’ pose a threat to Ford
Toyota has already passed Ford in U.S. market share based on annual sales, but this snapshot takes long-term trends into account.
GR86: Sports cars aren’t dead after all
Perhaps the biggest surprise is the GR86, which rose 147.7 percent year over year. In a market where coupes are disappearing faster than manual transmissions, Toyota’s small sports car is suddenly a hot item. Credit the GR86’s affordability, lightweight dynamics, and the kind of pure driving fun you just can’t find in crossovers. With enthusiasts buying them up and dealers struggling to maintain inventory, Toyota may have inadvertently proven that a market still exists for small, affordable performance cars.
The bigger picture
Toyota Motor North America sold 225,367 vehicles in August, with electrified models making up nearly 46 percent of the mix. This includes not only hybrids such as the Camry, Crown and Tacoma, but also plug-ins and battery electrics. For Lexus, August was the second best August ever, with sales up 12.4 percent. The biggest growth came from the UXh (+31.4 percent), IS (+15.2 percent) and RX plug-in hybrid (+14.2 percent), but the real story remains on Toyota’s side, where unexpected models are suddenly being snapped up in large numbers.
Toyota car dealers can’t keep stock right now – and it’s not the one you’re thinking about
The once quiet subcompact crossover has suddenly become one of the most in-demand vehicles in the entire Toyota lineup.
What it means to move forward
August’s numbers show that Toyota is seeing a lot of success outside of its traditional bread-and-butter models. The Crown Signia’s rise suggests buyers are hungry for Toyotas with a premium feel, while the Tacoma Hybrid proves electrification isn’t a turnoff in the truck segment. And the GR86? That’s just a reminder that passion still sells, even in an SUV world.
No one expected these three models to become sales leaders by 2025, but perhaps that’s exactly why they’re succeeding.
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