This Tour pro used a psychedelic drug. It led to a new company

PGA Tour veteran Beau Hossler has made a name for himself and a career on the golf course. And despite plans to continue his quest for greatness in the golf world, he also launched a new gig as a coffee entrepreneur.

But the wildest part of Hossler’s story is how it all came about. That’s because Hossler came up with the idea in an unconventional way: by tripping on the hallucinogenic drug ayahuasca during the Masters week in Costa Rica.

How Beau Hossler earned a ‘scratch handicap’ in coffee

Hossler had his breakthrough in professional golf before he was even a professional. At the US Open at Olympic 2012, a teenage Hossler stunned the crowd by holding the solo lead through the second round and eventually finishing T29.

He turned pro in 2016 and played his way to the PGA Tour in 2018, where he has been competing ever since.

The origins of the 30-year-old’s career as a coffee entrepreneur go back five years.

In a new video released by the PGA Tour, Hossler explained how he got into coffee in the first place.

“I’m going to give you some inside tracks. This is something I haven’t revealed yet,” Hossler began.

Five years ago, Hossler was looking for something to take his mind off golf while he was away from the course, and to bide the time during long tournament weeks.

He found what he was looking for in coffee.

“It became kind of a refuge from our crazy lifestyle of sitting on the golf course all day,” Hossler said. “I thought, OK, let me get away. Let me immerse myself in something else that I really enjoy.”

Hossler turned his attention to coffee and went all in. He preferred a golf analogy to describe the transformation, describing himself at the start of his journey as a “coffee drinker with a 49 handicap.”

But how did Hossler’s love for coffee evolve into a second career in the coffee world?

He credits his recent experience with ayahuasca as the catalyst for turning a self-proclaimed ‘entrepreneur at heart’ into a real entrepreneur.

Beau Hossler’s ayahuasca journey leads to coffee business

Earlier this spring, Hossler was not feeling well on the golf course and in his life, as he explained in the video.

“This year it comes in April, I just don’t feel like myself. I don’t feel like me,” Hossler explained. “I’m not playing golf well, but it’s not just that… something’s not right, I just don’t feel right.”

So Hossler decided to follow the advice of some friends and take a big risk in an attempt to refocus his mind: traveling to Costa Rica and taking ayahuasca, a psychoactive substance that causes strong hallucinations. Having failed to qualify for the 2025 Masters, that seemed like the perfect week to give his plan a shot.

“I’m thinking: I’m going to Costa Rica for a week. Ayahuasca. During the Masters, because I had a week off,” Hossler said. “I have a few friends who have done it, and they all had a great experience, and they told me you know when it’s time to go. And I thought, it’s time to go. So I went.”

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The story gets even more bizarre. After losing his wallet the night before his trip, Hossler convinced his cab driver to lend him $1,000 in cash, the only thing he brought with him to Costa Rica.

“I lost my wallet the night before I left. So I went to Costa Rica, I borrowed a thousand dollars from my driver who took me to the airport. So I had my passport and $1,000 cash,” Hossler explained.

Ayahuasca is an ancient psychoactive brew from South America, made from the combination of two different plants. According to the Cleveland Clinic“On a chemical level, Ayahuasca is similar to psychedelics such as LSD, mescaline and psilocybin. But unlike these psychedelics, it is rare to see Ayahuasca in use outside of South America.”

Hossler described his own experience with the hallucinogen in detail.

“I go there and have a great experience, I felt like I learned a lot about myself,” he said. “For the first time, I was really proud of myself for my golf and the work I put into it and I gave myself credit. You can’t hide from it. It just shows who you are, what you stand for.”

The trip gave him two important insights: first, that he loves golf and will continue to pursue it in his professional career; and secondly, he needed to find something else to work on to bring balance and counteract the ‘lonely’ lifestyle of a Tour pro.

“I think I just realized that I love golf, that I’m going to be great at golf, but my mind needs to be challenged in other ways too. I need to become more well-rounded and honestly I think it’s going to help me with my golf.”

The experience also helped Hossler realize what exactly his non-golf outlet would be: a coffee company.

“That prompted me to take action.”

This makes Hossler’s new coffee company Beaurista was born.

Hossler said his company is not a licensing deal; he runs the operation himself.

“It’s real, it’s not a joke,” he said. “It’s not like an ‘Oh, I just put my name on someone else’s coffee.’ I literally labeled the bags myself, stamped them all myself. I’ll do it. Everything… I have the people around me who really care about me, and they do their own thing, but they are involved and they are advisors and when I need help, they help me, and they do their best to help me. But as far as actually doing it, I do it all. Then I called advisors to help me come up with a strategy, get things done, etc.

To hear more about the process of starting Beaurista, watch the full PGA Tour interview below.