August 12 – Dubai’s Burj Khalifa, the world’s tallest building, was the subject of a unique marketing push from Liverpool FC on Saturday evening.
The stunt illuminated the building in the trademark Red of Liverpool, with the club comb and the words “you will never walk alone” in an activation with high visibility that underlined the worldwide reach of the Premier League club.
The temporary make -over from the building was visible in the center of Dubai and pushed over social media – creating the type of spectacle that you would stop scrolling for a moment to appreciate.
The timely display, which coincided with the Liverpool marketing push, connected the club with one of the most recognizable architectural sights in the world. The hope is that the stunt pushes the presence of the club in the middle, a strategically important region for fang rowing and commercial partnerships – especially for the Reds.
This is because they boast one of the most valuable Arabic sports stars in the world in Mohamed Salah, which brings the Premier League champions in a strong position to develop their fan base in the region – especially with Salah who is registered at least two seasons on Merseyside.
After the disappointment of their FA Community Shield on Sunday afternoon, Liverpool will increase the curtain on Friday evening during the new Premier League season against AFC Bournemouth.
The loss of last weekend to Crystal Palace gave a taste of their attack potential, although a few errors also revealed that Arne Slot would like to adjust for their journey to the south coast.
Contact the writer of this story, Harry Ewing, on Moc.l1754997643two -color1754997643ordlr1754997643are1754997643Sni@g1754997643He is the one.1754997643Jrrah1754997643
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