After a false alarm in February, the Volvo V90 will officially leave. The luxury car will go without production later this month, and this time a direct successor is unfortunately not planned. In fact, the GEYY brand is considering seriously considering the body style to leave completely. Despite decades of tradition, cars have fallen out of the grace as more customers come to SUVs.
Volvo CEO Jim Rowan told Coach That the last V90 will be assembled in September and he hinted that the V60 will not be extended when its time comes to an end. The silver lining is that the smaller car will stay in production for the near future, so there is still time to buy a Volvo with a long roof. But when asked whether the Swedes are seriously considering wagons to fall completely, Rowan did not leave any room for interpretation: “Yes, because I think it has changed, anyway? SUVs have changed with riding height.”
Photo by: Volvo
While the V90 is dead, the sedan brother or sister survives, although only in selected markets. The aging S90 even received a second facelift earlier this year and will continue in China and some other Asian markets. Worldwide, Volvo De Luxe Sedan of the gasoline replaces the fully electric ES90, which is technically a five-door liftback, because it is supplied with a more practical tailgate.
Volvo recently also dusted the “XC70” name it once used for a rugged car, but the newcomer is – yes, you guessed it – an SUV. Just like the S90, it is focused on China and on the market as a long-term plug-in hybrid. How does the company plan to fill the estate -shaped void? Rowan suggested that the XC60 could be placed differently to rely on wagon buyers.
The death of the V90 can only be good news for the German Premium Trifecta. The BMW 5 Series Touring, Audi A6 Avant and Mercedes E-Class Estate are here to stay. All three brands also have smaller counterparts who fight against the V60, who eventually retire. Wagons are still important in Europe, where regular brands continue to offer a wide range of models for buyers who have not yet been influenced by the SUV rage.
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SUVs bring benefits, such as simpler inress and exit and more convenient load loading when lifting heavier items, but these are compensated by remarkable disadvantages. Wagons are usually lighter, cheaper and more efficient. In addition, a handfully lifted cars offer the extra ground freedom that is usually found in SUVs. Nevertheless, cars have fallen victim to the popularity of SUVs, partly because of the misconception that SUV’s are inherently safer, while safety in reality strongly depends on the type of accident.
No matter how sad it is to see the V90 going, the debt is not square on Volvo. If the large car had continued to deliver a strong sale, it would have been survived in the line -up. But it didn’t. According to the company, the downfall of the model is “in accordance with” with the “Global Cycle Plan”, which now promotes crossovers and SUVs.
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