The Sundance Film Festival is coming to Boulder: is our housing ready? – Jennifer Egbert – Boulder Real Estate

The Sundance Film Festival coming to Boulder next year marks an important moment for our city. Every year, Boulder hosts filmmakers, press, industry professionals and thousands of visitors from around the world for a week. While the cultural and economic benefits are significant, it also raises an important question: Where will everyone stay?

Hotels alone will not be enough. That’s true short term rental (and the role of homeowners’ associations) come into focus. Here are my initial thoughts:

Short-term rentals fill the gap that hotels cannot

During large-scale events such as Sundance, the demand for accommodation increases significantly. Visitors often prefer to stay in houses or apartments close to sites, downtown and community centers rather than in remote hotels. Short-term rentals offer flexibility, walkability, and a more authentic “local” experience – characteristics Boulder is known for!

For homeowners, this presents an exciting opportunity. A well-managed short-term rental during Sundance week could help reduce annual housing costs, including property taxes and HOA dues. However, in many Boulder communities, HOA rules currently restrict or prohibit short-term rentals (even for owner-occupied properties).

Why HOA flexibility is important, especially for primary residents

There is a distinct difference between investor-owned vacation rentals and short-term rentals managed by primary residents. Allowing short-term rental permits for a private home or primary residence gives homeowners flexibility without turning neighborhoods into permanent tourist areas.

HOAs that allow limited, regulated short-term rentals during major events like Sundance can balance community stability with economic benefits. Clear rules on occupancy limits, parking, noise and duration help maintain the character of the neighborhood while meeting temporary demand.

Economic benefits extend beyond homeowners

When visitors stay in residential areas, the benefits spread further. Guests support local restaurants, coffee shops, grocery stores, and retail stores throughout Boulder (not just downtown). Increased visitor spending boosts the local economy and strengthens our city’s reputation as a world-class, welcoming destination.

For homeowners’ associations, this can also lead to higher property values ​​and greater homeowner satisfaction, especially when policies are thoughtfully designed rather than overly restrictive.

A moment for homeowners’ associations to re-examine short-term rental policies

The move from Sundance to Boulder isn’t just a cultural milestone; it is a catalyst for broader conversations about housing flexibility. HOAs have the opportunity to revise their short-term rental policies with nuance, especially for primary residents who are committed to their community year-round.

With effective policies, Boulder can rise to the occasion, support homeowners, and ensure our city is ready to host one of the world’s most prestigious film festivals.