The shopping editor: “My 6 latest fashion purchases – which I will wear more often this winter”

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Winter is almost officially here, and with it comes the desire for pieces that will truly perform all season long, without compromising on style. As a shopping editor, I review countless new releases every week, but in the end, there are always certain pieces that really prove their worth in the wardrobe – the ones I reach for again and again.

This year I’ve found six winter favorites that I’ll no doubt wear again and again all winter long (and for many winters to come). Garments that stay warm, keep their shape and, above all, last all season, and I can’t resist recommending them. Here are my 6 personal top picks for a really strong winter season.

6 best fashion buys for winter 2025/2026

1. Cashmere sweater
2. Winter shoes
3. Ullkavaj
4. Knitted set
5. Ulkappa
6. Shawl

1. Warm cashmere sweater

Ah, cashmere… that magical softness that feels like a warm hug every time you put it on. A cashmere sweater is not just a piece of clothing, it is your secret weapon against the winter cold and boring layer-upon-layer outfits. It goes just as well with jeans for a relaxed look, or under a jacket if you want to be a little more dressed up.
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Cashmere sweater

H&M

2. Stylish and warm winter shoes

With the right winter boots, you can trudge across snow, icy sidewalks, and cold streets without losing style. These stylish (and so warm) winter shoes are undoubtedly winter favorites.
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Winter shoes

Wooden tower

3. Ullkavaj

The wool blazer is like that friend who always boosts your mood and your outfit. It is fresh, classic and gives any casual T-shirt or knitted sweater a trendy touch. The wool blazer is the perfect balance between office and coffee date, between elegant and relaxed. My favorite for this year is this double-breasted one in a shade of gray from Arket. So beautiful both unbuttoned and unbuttoned.
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Ullkavaj

Arket

4. Knitted set

A soft knitted set is a must for the colder months of the year! I will literally live all winter in this knitted cable set in a light brown shade. If I’m not wearing it as a set at home on the couch for a Christmas movie or during a walk, I also wear the cable knit sweater with jeans or trousers if I want to be a bit more casual. So beautiful (and fun)!
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Knitted cable set

H&M

5. Long wool coat

A warm winter coat should of course not be missing, but I think my long wool coat will actually be the most used item of clothing this winter. To the office, to the party or on a walk – with the right layer upon layer look during the heat, even when temperatures are below zero. Whether you’re running through a snowstorm or just gliding through the winter city streets, it’s definitely winter’s most stylish jacket. Top with a hat, mittens and scarf to keep the warmth and winter style that little bit extra.
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Long wool coat

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6. Scarf

The scarf is the small detail that can complete any winter look. This year I’m investing in the triangular scarf, which can be styled in many different ways. I just throw it over my shoulders and tie it at the neck like a trendy cape, wear it around my neck several times when it’s really cold or tie it around my head for a hat and scarf in one – so cute!
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Triangular cashmere scarf

Gentle goat

Photo: Launchmetrics/Spotlight