The best luxury brand in the 2025 Consumer Choice Awards from KBB.com is not a mainstay such as Lexus, nor is it a rapidly rising star such as Genesis. It is Acura, the Premium Division from Honda. Now you may not have had it on your bingo card, but Acura has recently enjoyed a nice little run. Admittedly, it had to kill the TLX after low sales last year, but the new small crossover of the brand, the ADX, won us with user -friendly luxury.
It also has the same effect on shoppers, where the ADX all the RDX SUV-a previous recorder in itself in July. As a result, Acura has increased by 4.4% in the first seven months of this year.
Those figures immediately play in the new Acura trophy for the best brand Luxury Car: Kbb.com Ries on “In-Market Car Shoppers” for the data, which in theoretically show trips that “excite and attract people” that are looking for new vehicles. Apart from that, we will be honest here and point out that Lexus has actually won a few important categories of consumer choice, including the most familiar luxury brand and the best general EV/Hybrid brand. This seems strange, given the fact that we have looked at the only current Lexus EV, they said that the 2026 RZ is not quite there yet. Oh, well.
The award-winning Acura-Line-Up
Why are shoppers so enthusiastic about the Acura -Line -Up? It can be because Acura puts a remarkable focus on driving dynamics without putting a huge price tag on the results. This is the same formula for premium value followed by the Acura NSX – in both generations – together with current cars such as the 2025 Acura Integra type S.
The compact Sportsedan is equipped with a high-turning 2.0-liter turbo engine that kicks out 320 hp and 310 pound-foot torque, which only routes that muscle through a manual six-speed gearbox. Brembo-brake claws front brake, adaptive dampers, an advanced dual-axis front suspension and a spiral-shaped slip differential make this a real drivers car, while the Integra Type S shows its luxury credit with luxury details such as heated ultra-up diSPLAY, Sound system, a hurried system, one-hoody system, one-steam system, one-row system, one-steam system, one-style system, one-style system, one-stuff system, one-row system, one-stuff system, a head of play. Apple display/and Klavie. Moreover, even with that and more the Integra types is larger than the sum of its parts.
Looking at SUVs, the choice of customers is the Acura MDX-the most popular sports utility of the brand and the best-selling model all around. The MDX finally loses its fickle Touchpad setup for 2025 and adds a new 31-speakers Bang & Olufsen sound system to the S-Trim type in the process. As we said, the new edition is “A great option for families who want style, safety, space, good price and entertaining driving dynamics that have been made larger by the new user -friendly infotainment system.”
Other winners of the Consumer Choice Award (they are still not Genesis)
As mentioned, Lexus joined Acura as a kbb.com choice of the consumer on the luxury side of the ledger, and Porsche and BMW too. The first was honored as the most refined luxury brand, the best luxury brand of performance and the best overall luxury brand. BMW earned the bend for the best car styling in the LUX category and keep in mind that the brand will continue to innovate its design language for the future with concepts such as BMW’s Vision Neue Class X.
Perhaps more interesting for our purposes were the results for the more affordable brands. Here, Dodge led the way for the best autostyling, with Honda – Acura’s mainstream brother or sister, remember – made a clean sweep from the other categories. Per kbb.com, Honda was the best general brand, the most trusted brand, the best value brand, the best performance brand and the brand that gave the best experience in the vehicle. And that comes after winning all the same titles in the 2024 edition of the Consumer Choice Awards.
However, don’t feel bad for Genesis, because it has earned a lot of praise from KBB.com in other areas. The Genesis G90 is currently ranked the best luxury car of the 2025-in site with the Ultra-Lux Mercedes-Benz S-Class.
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