Latest Updates Around The World
“Real estate professionals must move at the speed of the market without sacrificing quality,” said Chris Hadges, head of Canva for Real Estate. “By integrating with Rechat, we enable agents to turn live real estate data into polished, branded marketing materials in minutes. This partnership brings together Rechat’s deep understanding of real estate workflows with […]
So you’ve finally discovered ChatGPT, Claude, or whatever shiny AI toy your nephew told you about. Congratulations! You are officially part of the future of marketing! OK. Not really. Not the way you do it. Here’s a scene that’s been played out way too often lately. Someone types “write me a LinkedIn post about property […]
Here’s something I’ve been thinking about in my head as we make our way to Spring Selling 2026 – something that seems especially relevant to homebuilders and any functional leader trying to steer a company through a tougher, noisier, and more skeptical marketplace: If your marketing only works when everything goes well, it’s not a […]
With Valentine’s Day just around the corner, many successful real estate agents across the country will be doing what they do every February: delivering chocolates, flowers, handwritten cards and, in a few ambitious cases, cherry pies to their clients. And strangely enough… it works. Not because chocolate makes people sell their houses.Not because cherry pie […]
Pantana says the biggest difference between agents who succeed with AI and those who don’t is immersion. “No one alive today has experienced a more innovative breakthrough in technology,” he says, citing Seth Godin’s description of AI as “the greatest change since electricity.” Agents who spend 15 to 20 minutes a day learning what’s new, […]
As interest rates fall and buyer demand returns, brokers face a crucial moment to restore visibility and trust before customers are ready to transact. To win listings in a recovering market, agents must show up with purpose, be consistent and be where customers are looking for buying information. Chris Mumford, VP and CMO of Marketplaces […]
Dermot Buffini became CEO in 2013. Under his leadership, the company has grown globally, reaching real estate professionals around the world through live events, training, coaching and strategic partnerships. “Today, Buffini & Company celebrates its 30th anniversary, and Dermot has been an integral part of that journey over the past 26 years. I am grateful […]
Mortgage marketing is stuck in 2008. Not because the tactic is old. We have webinars instead of lunch-and-learns, sponsored posts instead of postcards. The problem isn’t outdated tools. It’s the mentality, the fact that most of us never really learned how to market in the first place. That’s not an indictment of the people who […]
Most real estate agents are chasing the same clients: first-time buyers, investors, luxury home owners and others. And while there’s nothing wrong with that, there’s a powerful opportunity that too many officers miss: serving the people no one else is paying attention to. Choosing a niche doesn’t mean you box yourself in or limit yourself, […]
Where and how real estate buyers look for information is changing rapidly. As consumers become more comfortable with AI, buyers and sellers are increasingly not browsing your site, but asking AI to weigh in first. From “Should I Buy a House in Denver This Year?” to “What is my house worth in the current market?”. […]
