La Sella Open and the new gold standard for player services in professional women’s golf

As professional golf enters a new era of athlete-oriented competition, player services have emerged as a key differentiator between tournaments. The most progressive events will take place in 2026 no longer judged solely on prize money or prestigeon and on how effectively they support performance, well-being, and career sustainability in a high-pressure individual sport. The […]

Driving sustainability and performance: how the R&A partnership takes the Ladies European Tour to the next level?

The Ladies European Tour (LET) has strengthened its commitment to environmental stewardship by appointing the R&A Sustainable Agronomy Service as its Official agricultural engineer. This strategic collaboration brings world-class agronomic expertise to 20 locations and three major events in the 2026 season, ensuring golf courses are maintained to the highest performance standards while prioritizing sustainability. […]

How much entertainment does the Amundi German Masters 2026 offer?

In October I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental change in the way sports such as golf tournaments are enjoyed, played, monetized and experienced. Fans have changed of passive viewers to active participants who are more consistently and intentionally engaged. Some flagship events are turning into multi-day festival-style experiences. That’s why […]

Laguna Golf Phuket combines success with important new appointments

Phuket Gulf Lagoonone of Asia’s premier golf and leisure destinations, is pleased to announce two key appointments as part of its continued commitment to delivering exceptional golf and hospitality experiences. Stefan Kuiken has been named as General managerwhile Asmitha Sathish joins the club’s elite team of PGA Professionals Assistant PGA Professional. With over 15 years […]