The worlds of golf and Formula 1 racing just got a lot closer.
McLaren, the parent company of the eponymous racing team known for winning 23 Formula 1 world championships and more than 200 Formula 1 Grand Prixs, announced its first foray into golf equipment manufacturing on Monday with the launch of McLaren Golf.
“McLaren Golf is a high-end, technology-led business that goes beyond equipment,” said Neil Howie, CEO of McLaren Golf, in a press release. “We are building a brand based on McLaren’s high-performance DNA, and anchoring it in a new sporting arena. We have hired some of the best engineers in engineering and combined them with leading figures from the world of golf to create an innovation-led company that pushes the boundaries of what golfers can expect from their equipment. We can’t wait to see our ambition come to life on the course this year.”
The announcement is the latest sign of a blossoming connection between golf and Formula 1 racing.
The Netflix PGA Tour docuseries, “Full Swing,” comes from the same producers as the critically acclaimed docuseries “Formula 1: Drive to Survive” and follows the same format.
Many F1 drivers, such as McLaren’s Lando Norris, are avid golfers. Norris will participate with three other drivers in the 2023 Netflix Cup, a crossover golf competition that will focus on Netflix’s two docuseries.
There are also major similarities between automotive and racing design and golf club production, from the extreme focus on speed and aerodynamics to the strict adherence to compliant regulations.
“At McLaren Racing, we are driven by performance and the pursuit of excellence in everything we do,” McLaren Racing CEO Zak Brown said in the release. “Bringing our groundbreaking technical standards from the grid to the golf course feels like a natural step, and one that opens the McLaren brand to a new audience.”
No additional details were included in Monday’s announcement, although the brand promises the official launch of McLaren Golf and its first products on April 29.
Click here to visit the McLaren Golf homepage and register for the product launch.
Want to give your bag a makeover in 2026? Find a club fitting location near you at True Spec Golf.
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