SMFG India Credit has partnered with Google for collateral-free loans through GPay

SMFG India Credit, one of the leading non-banking financial companies (NBFCs), has entered into a strategic partnership with Google Pay to provide collateral-free personal loans to Google Pay users.

Through this partnership, loans will be disbursed in minutes to eligible Google Pay users who apply for a loan through the app.

The end-to-end digital process ensures a fast, secure, flexible and hassle-free lending experience, in line with the evolving expectations of digitally savvy customers.

This partnership underlines SMFG India Credit’s commitment to driving financial inclusion by making formal credit more accessible to underserved and emerging customer segments.

Ajay Pareek, Chief Business Officer, SMFG India Credit said the company continues to strengthen its leadership in the digital credit ecosystem by leveraging technology and forming strategic alliances with fintech platforms.

These efforts reflect the company’s focus on expanding reach, promoting financial empowerment and supporting the national vision of a digitally inclusive economy, he said.

SMFG India Credit Co is a wholly owned subsidiary of Sumitomo Mitsui Financial Group, operating in India since 2007.

Together with its subsidiary, SMFG India Home Finance Co. Ltd., also known as SMFG Grihashakti, the company has built a pan-India presence in 670 cities and over 70,000 villages through 1,000 branches and 22,000 employees offering loan products to underserved and unserved retailers and small businesses.

Published on January 29, 2026