Shoegazing Podcast – Daniel Bucheli, Majordome, on finding a unique design language – Shoegazing.com

In the world of quality shoes, there are a few brands where you can often immediately recognize the maker, even if it isn’t necessarily a unique model you see. Brands such as Corthay, Zonkey Boot, Tricker’s and Enzo Bonafé are often mentioned – another is Majordome. Hear from the Swiss company’s Daniel Bucheli about their take on the subject and how they worked to capture their aesthetic.

Butler was founded in Zurich in 2012 and now has stores in its hometown, Lausanne, Bern and New York. Majordome started out making only Goodyear welted Made to Order and Made to Measure shoes, and today custom orders still account for about half of their sales.

Even though the brand has a foundation of more classic styles, what they are most known for today are their more unique designs. These are often more casual models that work with contrasts, but never exaggerated, always very wearable. Things like their boat shoe model, casual oxford, blucher boot or galosh sneaker all have a clear Majordome character. Check out their Instagram to understand what I mean, if you’re not already familiar with it.

I talk a lot with Daniel Bucheli about the design aspect and how a brand can find its own aesthetic language, and of course much more. Listen to the episode below, or in your preferred podcast player. All episodes of the Shoegazing Podcast can be found here.