The founders said Klipster aims to replace the many tools that agents and buyers typically use during the home search process – characterizing it as “bringing the TikTok consequences for real estate.”
“Consumers can buy everything from sneakers to sofas in seconds on TikTok Shop and Instagram, so why should real estate feel stuck in the past?” Dine said. “Klipster takes that shift to the next level, offering agents and buyers a seamless way to tour, chat and apply in real time. It’s dynamic, efficient and exactly what the next generation of homebuyers expect.”
The app functions as a hybrid of social media and real estate listing platforms, allowing users to post short “Klips” showcasing properties and neighborhoods. Built-in messaging enables direct communication between agents and buyers.
Benaim said the goal is to simplify the way people explore homes.
“Buyers no longer have to step foot in a property, especially if they are moving abroad or even across the continent,” he said. “Klipster bridges the gap between technology innovation and real estate marketing, giving agents and home buyers a seamless, content-driven platform built for today’s digital marketplace.”
The company uses artificial intelligence (AI) to automate parts of the marketing process, including generating video promotions from real estate ads and optimizing them for online display.
AI tools can also turn ad photos into short videos for social platforms.
Taus – a founder of Rent.com and former marketing leader at Rentable – said the platform reflects shifts in consumer behavior.
“Klipster is positioned to drive the next wave; enabling agents to quickly adapt while providing buyers and renters with a visually immersive search experience,” he said.
Klipster will operate in New York City, the New Jersey metro area and South Florida before expanding nationwide. The leaders added that strategic partnerships with brokers are being sought.
The app is available on the App Store, with a beta waitlist for additional users.
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