Over the years the Emirates Stadium has been the Gunners’ blueprint, subject to the chants of some fans. It is contrary to its vocation as a library. However, the club is currently doing everything it can to reverse the negative perception of its stadium. They come up with a series of innovative initiatives. A result of the vision of the manager, Mikel Arteta, and the collective efforts of the club.
Ignition of the atmosphere
One of the main obvious changes this season was the replacement of the cover in the players’ tunnel. This tactical move focuses the crowd noise on the players and their enemies. Moreover, it makes the atmosphere more threatening and has a more personal touch, as players now give the audience a high five upon entering. The aim, according to Arteta, is to create the best atmosphere in the world in the Emirates. The goal is to light a fire so they can play every ball with us.
The Arteta effect: chasing marginal gains
The manager’s power comes down to small details. Once a goal is scored, the stadium announcer now calls out the goal scorer’s first name. Moreover, the fans in turn recall the surname. One of Gunner’s blueprints that Arteta proposed to himself after asking fans’ opinions on its effect. The club has also stopped broadcasting the second half on the hall screens, with fans urged to return to their seats on time in a bid to create an experience that would have remained memorable, something that was welcomed by supporters.
A joint club effort
These actions are part of greater cooperation within the club to improve the fan experience. This includes planned light shows at key matches, as well as a formulated Supporter Engagement Plan, which emphasizes the club’s long-term and substantial fan engagement in line with the Premier League’s Fan Engagement Standard. It is through these concerted efforts of architectural adjustments and behavioral changes that Arsenal is gradually systematically building a fortress of noise and passion.
As stated on GoonerNews.com
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