RoughRiders Promotions Preview: Daily Themes, Alternate Identities Return in 2026

RoughRiders Promotions Preview: Daily Themes, Alternate Identities Return in 2026

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Minor League Baseball teams rely heavily on creative promotions to increase attendance. The Frisco RoughRiders are one of the best at creating an attractive promotional program to get fans to Riders Field.

The Frisco RoughRiders are currently in the early stages of planning their promotional calendar for the 2026 season. We were able to confirm that several popular fan favorites will be returning.

The full, official promotional schedule is scheduled for early February, although the wish list of many fans, including myself, still includes a special $1 hot dog night. I think every team needs a $1 hot dog night.

Expected promotions for 2026

Daily promotions

Recurring weekly themes familiar to RoughRiders fans are expected to return:

  • Thirsty Thursday
  • Fireworks on Friday
  • Kids Run the Bases, presented by Raising Cane’s, on Saturday
  • Kids Sunday Funday, presented by Raising Cane’s, on Sunday

Alternative identities

The schedule is expected to feature the return of the team’s popular alternate identities for select games:

Theme evenings

Co-branded evenings with other local sports teams are expected to make a return.

Plus, the RoughRiders plan to dip into some nostalgia throughout the season.

The 2026 Minor League Baseball season can’t come soon enough.

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