The platform gives agents, real estate agents and teams access to tools such as automated list packages, adaptable advertisements and Performancea Sashboards.
A free basic package includes flyers, digital and social media content and tracking functions, while advanced tools such as lead generation and video campaigns are expected to be rolled out later.
“This is about giving RE/Max branches any advantage in this very competitive industry,” said Abby Lee, Executive Vice President Marketing, Communication and Events for RE/MAX Holdings. “Marketing is designed as a service to walk in the background, while RE/Max agents stay in front and stay with their customers in the middle. It is again a great example – one of the many this year – from RE/Max who leans in AI and technical innovations to help agents win lists, save time and build their companies.”
The company said that Maas enables users to set campaign preferences that automatically launch personalized outreach via multiple channels. The platform also delivers a marked quarterly market report E -emails to customers and produces divisible reports that agents can send to sellers and teams.
Lee said that the company increases its focus on digital platforms.
“We are very aggressive in offering RE/Max branches with a difference of making competitive benefits that help them striking, especially on social and digital platforms where most people start their house search,” she said.
The launch follows various technological initiatives announced by the company this year, including Maxrefer, a worldwide referral system; Maxengage, an app for social media; And Aspire, a training and onboarding program for new agents.
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