We are back with a different episode of the Post Performance Report (PPR) – a series in which we compile and analyze social media messages and campaigns that inspire us and split what makes them so brilliant. We not only investigate the flawless creative implementation of every post or campaign, but also the business impact.
This time we are brought to the attention of brands that Real Have their heads in the game. In case you have missed it, sports marketing has a moment on social. From professional and university sports teams to sublime use of athletes who have become influencers, to the brand crossovers that we have never seen coming.
Here are some of the brands in our ‘Hall of Fame’. Take a signal from their playbooks to use your own goat mentality.
The Dallas wings bring slam-dunk style
American Professional Basketball Team The Dallas Wings have been the Wnba conversation since they landed former College Paige Bueckers. Bueckers is a Z -icon and is the protagonist of editorial spreads for publications such as such as such as Gq And Fashion.
To take advantage of the new buzz around their franchise, the social team of the wings fans gives what they want: more fashion. Because, yes, players like to be able to wear internet breaking designer pregame outfits and still be taken seriously as a leading candidate for Rookie of the year.
Because of the stalkout like this reel, fans can see a different side of their favorite players – give every woman on the field a chance to present their characteristic style. This message is almost 35,000 likes and countless hyped fan comments and is a clear winner on social.
The social team even created this meme inspired by the Sex and the city Series to celebrate the sharp style of the players and the recent victory. Win or loss, you can count on these ballers to look good.
The game: The social team of the wings saw their moment and took it. With all eyes on Bueckers they played her status as an influencer and internet familiarity and found a way to record the rest of the team. Pregame -Walkouts are not new, but they are a layout that continues to perform.
Jellycat served pure cutiness
The plush toy brand Jellycat, based in the UK, has become an internet sweetheart. In the past year, searches for jellycats are balloon 95%Largely driven by Tiktok and Social Buzz around plues such as Bashful Bunny, The Sky Dragon and Bartholomew Bear.
The popularity of Jellycat has been reinforced by the ability of their social team to insert the brand in cultural moments. Take their recent social campaign linked to the Wimbledon tournament.
In the Tiktok video of the brand you see a grandstand full of Jellycats watching an intense tennis competition (the winner, Bashful Bunny, is the most wanted of all their products). The Stop Motion animation was especially impressive for fans online, with a number of instructions on a possible connection between the scene and a similar in the popular film, Challenge.
Another Stop -Motion video showed that Bartholomew Bear served hugs with the new tennis ball toys of the brand, much to the delight of the stands full of stuffed spectators.
The game: Is it possible to watch Jellycat’s social video without audible “AWWW”? The Stop Motion videos pull the heart series and even inspire fans to replicate their style (such as This journey And This birthday scarf). It is especially moving how they weave their characteristic animation together with important cultural moments such as Wimbledon – without ever calling the name of the name (legal limitations are all well known).
Jellycat’s social strategy is an excellent example of what can happen if you create Your own cultural moments instead of haunting each trend.
La Kings Slapstick schedule
American Ice Hockey Team De la Kings were a leading force in making the sport on the west coast popular. Since then they have taken a long way. The team has counted some of the most famous players of the NHL under their selection and has taken the Stanley Cup home twice.
But the team does not fall back on their estate on social. Instead, they experiment with stories guided by Scheppen. Like in their video statement video. Far away from the simple schedule, popular falls on social, the social team of the Kings collaborated with the Empty Netters Podcast Crew. In the video, the podcasters pretend that they know nothing about hockey or the competition, while making targeted shots in specific teams and divisions. The video is becoming tense and comical as it continues.
The game: In the sports world it can be easy to rely on nostalgia. Although that can be useful in feeding an existing fan base, it does not always help you to reach new fans. The approach to the kings of their scheme release felt fresh and disruptive, a recipe for expanding consciousness.
Top golf T -pieces influence and internet humor
Sports Entertainment Brand, Topgolf, offers golfers of all experience levels a premium experience – with a lot of music, food and drinks also thrown in.
The enormous popularity of top golf is unmistakably influenced by guest covers on social media. It is difficult to describe how satisfactory content (UGC) generated by users is from their driving range. Topgolf’s social team understands it, and often Reshares UGC on the brand account (While the makers the makers credit, of course).
Topgolf also uses influencers and makers to produce the content of their locations, such as this skit over a golfer who brings his date to top golf. The hilarious comments on the video show how well it resonated with their fans.
The social team of Topgolf also has a talent for picking up internet humor and online culture, while it is applied to their individual audiences. Of memes that the humiliating experience to completely miss the ball To the hysterical accuracy they use when breaking down the comments about their messages.
The game: The social presence of top golf is a master class to understand your community. Although that can look like silly memes or skits, it translates at a deeper level in deep listening to your customers and learning from their feedback.
Tottenham Hotspur -scores with BTS -Houden
The English football club Tottenham Hotspur, lovingly known as the Spurs, are the 2025 Europa League winners. Although the popularity of the team is certainly influenced by their dynamite performance, the non-filtered, raw, raw behind the scenes keep images that hold back their social team shares.
Whether they are videos of their team stretch and warm upOr old friends reunite after a new signature, the social team always delivers unwritten, Lo-Fi and minimally produced moments. This video of players and old friends Pedro Porro and Joao Palhinha was a recent example of their voyeuristic style.
Interesting is that videos such as these tend to perform better than other evergreen content that the club places, proof of their attraction. Here is another example of the team on board a plane for a competition in Seoul.
The game: In an arena that is dominated by flashy highlights and highly produced content, you do not see LO-Fi POV from your players. For fans, seeing an up-close and personal image of their heroes will make these larger than life figures more human.
Turn it out from the park to social
That closes the PPR episode this month. Stay informed for next month, where we highlight some of our favorite back-to-school campaigns. Meanwhile, remember these important collection restaurants:
Post Performance Key Collection Restaurants
- Take advantage of cultural relevance. Social teams that use trending topics, pop culture references or viral formats can significantly stimulate involvement -especially when they connect with fan interests such as fashion or humor.
- Prioritize personality and authenticity. Non-filtered, behind the scenes or pregame moments, help athletes to humanize, making them more recognizable and strengthen the fan connection.
- Think beyond traditional sizes. Creative stories tell from stop movement animations to comic skits can feel routine content drops fresh and striking, increasing reach and shareability.
- Let your audience lead. By re-using users generated by users, leaning in internet humor and learning from feedback from fans enables brands to build a social presence that feels community-driven and culturally coordinated.
View our deep dive for more information in the sports world in the game-changing strategy of Chicago White Sox.
#Post #Performance #Report #Sport #Marketing #Social #reinvents #game