Instagram has A few extra statistics added for Reels makersProviding more information about your content performance, so that you can optimize for the most valuable elements.
Firstly, Instagram has added a new “retention table” for each of your roles, which shows when you lose your audience within playback.
Yes, the decline of that example -a retention line does not look great, but as Instagram states:
“With retention you always see a downward slope, but the flatter the line, the more involved your audience is. Retention shows you the moments in your reel that retain or lose the interest of your viewers, so that you can learn from every reel you share.”
So the hope is that you maintain interest as much as possible, while the different dips can also give you an indication of what exactly people put off (ie the boring pieces).
Instagram’s also adds the replacement of “display speed” with “Skip Rate” in its insight display:
“With the addition of the retention, we also replace the display statistics by Skip Rate in the coming weeks. Although the display speed shows which percentage was viewed beyond the first 3 seconds of your reel, Skip Rate is the percentage of people who decided to skip your reel during those first 3 seconds.”
So a high skip speed means that people do not fascinate the opening of your reel, what the key is to stop people and to get acquainted with your content.
So now you will have more information about what people pull in (or not) to your roles, so that you can optimize your content approach in line with important engagement measures.
The new statistics contribute to the additional performance statistics that IG has rolled out earlier in the month, aimed at helping makers van Reels to get more out of their messages.
And they can help, with more insight into the most important elements that actually stimulate performance in the app.
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