Polymarket has partnered with TKO Group Holdings to bring real-time predictions to live fight broadcasts for the UFC (Ultimate Fighting Championship) and Zuffa Boxing.
Polymarket will be the exclusive prediction market partner for the events and will later add a narrative layer to track fan sentiment in real time, according to a Nov. 13 UFC announcement. blog post.
Polymarket and UFC strive for more fan involvement
The partnership aims to provide fans with a more engaging experience. To that end, According to the blog post, Polymarket will power the first-ever real-time “Fan Prediction Scoreboard” within UFC broadcasts. This will provide a visualization of how fans around the world predict each fight as it unfolds.
UFC 🤝 Polymarkt | The @ufc has chosen to collaborate with @Polymarkt as its exclusive and official prediction market.
Partnership Promise, only on NYSE.
$TKO | @TKOGrp | @PolymarketSport | @shayne_coplan | @danawit | @AriEmanuel pic.twitter.com/uz1RfGok20— NYSE 🏛 (@NYSE) November 13, 2025
It aims to “transform fan sentiment into a visible, data-driven story that measures the unofficial ‘pulse’ of the audience,” the company said.
“By bringing prediction markets to the broadcast and the arena, we are giving fans a new way to be part of the action – not just watching the outcomes, but also watching the expectations of the world evolve with each round,” said Polymarket founder and CEO Shayne Coplan.
TKO Group Holdings CEO and Executive Chairman Ariel Emanuel said the partnership with Polymarket will unlock “a new dimension of fan engagement” and transform ‘passive viewers into active participation’.
UFC and Polymarket will also collaborate to launch a new custom social series titled “Matchup Predictions – Who’s Next?”
That series will run after each UFC event on the UFC’s social media channels, including the Facebook, Instagram, Threads and X pages. The goal is to “spark social debate and engagement” that will create a “liveable marketplace that Polymarket can host on their platform,” the company said.
Other platforms integrate with Polymarket
Polymarket recently launched a series of similar partnerships.
It signed a multi-year deal with PrizePicks, allowing the latter to integrate contracts for regulated events on its platform. It allows Polymarket to expand its presence in the mainstream fantasy/sports gaming world.
News aggregators have also turned to Polymarket for its market forecasting data, with Yahoo Finance and Google Finance both announcing they will connect to Polymarket’s platform to expand their data offerings.
Polymarket is now the exclusive prediction market partner of @YahooFinance
Deep integrations coming soon 🔮 https://t.co/oOT8EbPtas
— Shayne Coplan 🦅 (@shayne_coplan) November 13, 2025
In June, Elon Musk’s X also announced that Polymarket will become its “official prediction market partner.”
The owner of the New York Stock Exchange (NYSE), Intercontinental Exchange (ICE), has also announced a strategic investment of up to $2 billion in Polymarket. As part of the investment, the exchange will become a global distributor of Polymarket’s event-driven data.
Investment announcement from ICE (Source: ICE)
Polymarket re-enters the American market
The series of new partnerships comes as Polymarket re-enters the US market.
Coplan said at the Cantor Fitzgerald crypto conference, he said the US platform is “live and operational” for select users.
The soft relaunch is a milestone for the prediction markets platform, which was hit by an enforcement action from the U.S. Commodity Futures Trading Commission (CFTC) in 2022. The regulator said Polymarket operated “event-based binary options markets” without registering as a swap execution facility or designated contract market (DCM).
As part of the enforcement action, Polymarket agreed to pay a civil monetary penalty of $1.4 million. The company also limited access to US users and moved its operations mainly abroad.
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