ATP and PIF today have ATP Tennis IQ powered by PIF, an improved platform for performance analyzes that supplies richer data insights to all singles players in the PIF ATP ranking list.
The platform will enable around 2,000 players during the ATP Tour and ATP Challenger Tour to achieve their full performance potential, unlock opportunities and level the playing field, from rising talent to the top players of the sport.
ATP Tennis IQ driven by PIF reflects the shared vision between ATP and PIF to elevate the sport through innovation and improved access to advanced technology. The platform provides richer data and analyzes in real time, in the form of advanced scouting, video analysis and wearables insights.
Ross Hutchins, Chief Sporting Officer, ATP, said: “One of the things that we are most proud of with ATP Tennis IQ driven by PIF is high -quality data insights in the hands of more players – so that easy access to information can be activated that really influence their career. Step changes in the sport.”
Mohamed Alsayyad, Head of Corporate Brand at Pif, Added: “PIF is invested in Better. Our partnerships are designed to address critical needs and leave a legacy of transformative impact, build on a shared ambition to elevate tennis iQpis iqpel of sport iqpel qpeled iqpel of sport iqpel qpeled iqpel qpeled iqpel qpeled iqpel qpeled iqpel qpeled iqpel. How Innovation Can Empower Athletes.
Initially launched in 2023, the platform was developed in collaboration with tennis data innovations (TDI) and Tennisviz. The new version builds on the original platform and adds depth and scale:
- Wider access for players in the ATP Tour and ATP Challenger Tour, in addition to all ATP coach members
- Improved interface for faster, intuitive use
- Improved scouting and video tools to analyze opponents and match performance
- Wearables -Integration to focus physical performance data
These upgrades put richer data and analyzes in real time on the fingertips of players’ helpers to better prepare, improve training techniques, to refine and change strategy and make better decisions in the competition.
This launch is part of the broader partnership of ATP and PIF aimed at improving global tennis and the future in the long term. PIF is the official naming partner of the ATP ranking, celebrates the journeys of players and progress in the season and champion excellence as the end of the year 1, presented by PIF, is crowned on the Nitto ATP Finals in Turin, Italy.
PIF cooperates with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals, next to the next Gen ATP -final of PIF, organized in Jeddah until 2027.
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