Pine Labs shares focus as subsidiary launches India’s first agent bill payment experience on ChatGPT

Pine Labs shares focus as subsidiary launches India’s first agent bill payment experience on ChatGPT

Shares of Pine Labs are likely to grab investors’ attention heading into trading on Wednesday, December 10, after API-driven platform Setu announced what it calls India’s first ‘agentic’ bill payment experience, a tool aimed at easing the routine friction consumers face in tracking and settling monthly bills.The new product is designed to address two persistent bill payment problems: the fear of incorrect charges and the stress of missing due dates. While paying a bill only takes a few minutes, the company noted that tracking it often takes much more time. The agent assistant attempts to automate this process from start to finish by retrieving bills, detecting discrepancies, and managing payments on behalf of the consumer within preset limits.

B Amrish Rau, CEO of Pine Labs, said India’s digital public infrastructure has transformed payments, but the “work behind monthly bills has remained manual.” He added that the automated experience aims to “bring trust and automation together” for a more secure and predictable invoice management routine.

According to the company, the assistant works according to simple, user-defined rules and is programmed to prevent incorrect payments from being initiated or limits from being exceeded. Key features include real-time bill retrieval, checking for unusual charges based on past patterns, paying via pre-blocked funds, adhering to user-defined approvals, and sharing insights on spending trends.

The offering will initially be accessible on Anthropic’s Claude and OpenAI’s ChatGPT, with a phased expansion planned to other AI platforms. Setu, a brand of BrokenTusk Technologies, operates as a wholly owned subsidiary of Pine Labs Ltd and provides digital public infrastructure solutions for payments, data and insights.


Pine Labs posted a consolidated net profit of Rs 6 crore for Q2FY26, reversing a loss of Rs 32 crore in the year-ago period and marking its first earnings release since it debuted on the stock exchanges in November. The company also achieved a 25% sequential increase in profit after tax, compared to Rs 5 crore in Q1FY26.

Operating revenue rose 18% year-on-year to Rs 650 crore, compared to Rs 552 crore in the same quarter last year. On a sequential basis, sales improved by nearly 6% from Rs 616 crore in the April-June quarter. Pine Labs was trading at a premium of 13.52% at Rs 251 to the issue price. The stock is currently trading at Rs 246.98, up 11.76% from its issue price, but below its debut level.

(Disclaimer: Recommendations, suggestions, views and opinions expressed by the experts are their own. These do not represent the views of the Economic Times)

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