Nissan drops from top 10 in Global Auto Sales. Even Suzuki is better

The recent struggles of Nissan are no secret. The company is struggling with financial problems, cutting jobs into its factories and is confronted with Class-Action legal cases on defective engines. It is not surprising that the sales figures reflect that.

According to data collected by research agency Market lines– As reported for the first time by Nikkei thing– Nissan stopped from the top 10 of the global car sales until the first half of 2025. It is the first time that Nissan has fallen from the top 10 in 16 years. The turnover of the company fell by 6.0 percent to 1.61 million vehicles, well behind the market leaders such as Toyota and Volkswagen Group.

Thanks to this sharp decrease, the Chinese car manufacturers could surpass BYD and Geely Nissan, with BYD achieving a turnover increase by 33 percent and went to number eight on the list. As an addition to work, the old domestic rival Suzuki also walked past Nissan and sold 1.63 million vehicles – 20,000 more. It marks the first time that Suzuki has sold Nissan since 2004.

Between April and June, Nissan reported a loss of ¥ 15.7 billion (around $ 105 million), which marked his fourth consecutive quarterly losses. That is a stark contrast with the same period last year, when the company achieved a profit of ¥ 28.5 billion (around $ 191 million).

Nissan is struggling on several fronts. In the US, the sale of vehicles remains slow, but the greater care is China – the largest market – where sales in the first half of the year fell to only 270,000 units. At its peak in 2018, Nissan sold 720,000 vehicles in China.

Turnover in Japan also fell by 10 percent to 220,000 units – the lowest domestic sales figure in the company since 1993.

Nissan’s way to recovery

Despite a rocky start up to 2025, Nissan makes daring movements to renew his line -up in the hope of turning things around in the coming months.

In the US, the company recently launched the New Leaf EV with a competitive starting price of $ 31,485. The renewed stairs gain strength, with more than 50,000 units sold in the first half of the year. There are also reports that Nissan is planning to reduce the rough Xterra SUV.

In the meantime, Nissan introduced the N7 EV Sedan in China in April, starting at 119,900 Yuan (approximately $ 16,727). The model is already a strong start and the company has planned a number of EVs for release in the region in the near future.