Netflix’s Canelo-Crawford attracts 41 million, sets new streaming milestone

Netflix has confirmed that 41.1 million viewers worldwide are tailored to Terence Crawford Dethrone Saul “Canelo” Álvarez for the undisputed super middleweight title, which marks the highest public for a men’s championship this century. The competition, held at Allegiant Stadium in Las Vegas on September 13, peaked 24 million simultaneous streams and underlined the scale of interest in live sports on streaming platforms.

Netflix’s Canelo vs. Crawford Stream shatters boxing records with 41 million viewers

From opening Bell to final hornThe fight generated an average minute of audience (AMA) of 36.6 million live and on the same day viewers, according to data from Netflix and Videoamp. In the United States alone, 20.3 million viewers watched live or within the same day, which contribute considerably to the global total. Netflix reported that the event was in 30 markets, including the US, Mexico, Canada, Ireland and Australia and the top 10 in 91 countries, which reflects its global attraction.

In Allegiant Stadium, a sold -out crowd of 70,482 spectators witnessed Crawford Prevail with a unanimous decision, which generated a live gate of more than $ 47 million, which the third largest boxing gate in history behind Mayweather vs. Pacquiao and Mayweather versus McGregor is. The record underlines the growing financial weight of boxing events guided by streaming and challenges the traditional pay-per-view model.

Despite these historical figures, the Netflix record for live sport remains at the Jake Paul vs. Mike Tyson event in November 2024, which attracted an estimated 108 million AMA and reached a peak at 65 million simultaneous flows. That meeting faded the lines between entertainment and sport and established a benchmark for boxing glasses hosted by Streamer. Nevertheless, the Crawford-Canelo fight now has the distinction with the most viewed men’s championship match of the century, a title that emphasizes the shifting dynamics of how fans consume controversial sports content.

The success of this broadcast comes in the midst of Netflix’s wider Push in live sports. Earlier this year, the Platform made weekly streams of WWE’s “Monday Night Raw” and secure NFL Christmas Day Double Theaders, indicating a strategic dedication to live programming. At every new event, Netflix refines its methodology and distribution infrastructure.

Boxing analysts regard the Crawford -Canelo numbers as a proof of concept for premium fights on subscription services. In contrast to pay-per-view events, which depend on one-off high costs, Netflix offers access to the entire library alongside Marquee Live events for a fixed monthly rate. As streaming companies compete for sports rights, the possibility to draw tens of millions of viewers can reform broadcasts and revenue models.