Maserati tells dealers to discount 2025 GranTurismo and GranCabrio Folgore EVs by $85,000 – Jalopnik

Italian exotic carmaker Maserati’s electric cars have struggled in recent years, with the electric MC20 killed before it was ever unveiled and the company backing away from its promise to go all-electric by the end of the 2020s. Now Maserati is telling its dealers to discount their remaining 2025 Folgore EV models by as much as $85,000. according to Cars Direct.

The $85,000 discount only applies to the remaining 2025 GranTurismo Folgore and GranCabrio Folgore, which normally have a base price of $200,000 and $208,000, respectively. That means they will still be expensive at $115,000 and $123,000, despite the downright remarkable 43% markdown on coupes and 41% on convertibles. Trident’s only other Folgore model, the $121,290 Grecale Folgore SUV, qualifies for a $40,000 incentive, resulting in a price of $81,290 – still a spectacular 33% savings on MSRP. These discounts actually make the electric GranTurismo and GranCabrio cheaper than their petrol counterparts, and the Grecale Folgore slightly more expensive than the petrol Grecale.

The automaker hopes that implementing these almost unprecedented discounts will allow Maserati dealers to sell the last of the 2025 Folgore models still on their lots. The brand’s Folgore models aren’t bad cars either, and they’re quite unique on the market: the GranTurismo Folgore has only one (admittedly brilliant) coupe competitor in the Rolls Royce Specter, and the GranCabrio Folgore has the convertible EV market to itself. But the Grecale Folgore has strong competitors like the Porsche Macan EV, Polestar 4, Audi SQ6 E-Tron and more on the way like the BMW iX3, Mercedes-Benz GLC EV and Volvo EX60, so it’s a bit of a tougher sell.

Maserati models tend to top lists of the fastest depreciating cars; the Levante finished in eighth place, and the Ghibli came in fifth on last year’s list of fastest falling cars. If you’re looking for a great deal on a Maserati, you might find it on the used market, but if you’d rather buy new (and go electric), head to your Maserati dealer as long as possible.