“The difference between Keller Williams and almost everyone else is that we are a people development company, which means we lead with education and connection, and we cultivate the best models and best practices in the industry, and that’s why we start movements like this,” Abrams said.
Information is power
Abrams noted that KW’s “The Millionaire Real Estate Agent” podcast, which highlights top team leaders and their business models, is one of the most popular podcasts in the real estate industry. He thinks it’s clear that agents want this knowledge, and even if they aren’t brokered by KW, they turn to the company for advice.
In 2026, Abrams said KW will roll out programs to support teams that want to continue to grow and recruit new agents. But he acknowledged that there are many teams in the industry today that are focused on maximizing their success with a smaller workforce.
“We’re putting together some new mastermind groups for those teams, and we’ll focus on showcasing those groups on the podcast in a way we’ve never done before next year,” Abrams said.
He added that in 2026, the company will continue to focus on helping agents and teams succeed through various channels, including education and coaching.
“We are redoubling our focus on achieving incredible results quickly,” said Abrams. “Last year we launched a new course called IN BOLDand in 2026 we will update our new agent training to help them enter the industry and achieve immediate success.”
The company also recently announced the addition of renowned real estate coach Patrick Ferry to its MAPS Coaching program. Abrams said Ferry will embark on a roadshow of sorts in 2026, traveling the country to help agents build the workflows they need to automate parts of their business.
‘Eagle eyes’ on the sector
On broader topics, Abrams said he’s excited to see what the new executives at KW — including Chris Czarnecki, who was appointed CEO in early March after the company announced a major capital infusion from KW Stone Point Capital – has in store for the coming year.
“These are some incredibly talented people who have joined our think tank to advance agents,” Abrams said of the new executives joining KW in 2025.
Looking at the industry as a whole in 2025, Abrams acknowledged there was quite a bit of noise, but believes KW was able to look beyond the debates and lawsuits because the company “firmly believes that real estate is a local business, driven by local relationships.”
“In an era when single people at some of these giant companies are making sweeping decisions about what’s best for agents, brokers and consumers in cities they have not only never visited and don’t understand, we are hyper-focused on ensuring that consumers, brokers and local broker-owners have full say and transparency in the decisions being made,” Abrams said.
“Too often these days you read news about one or two people making statements that they think are universal, and it shows a complete misunderstanding of how the industry is actually set up and how it best serves consumers.”
Instead of taking a top-down approach to things like private listings, referral fees, and relationships with local real estate associations and MLSs, Abrams asks what local agents and brokers think is best for their clients. This allows them to take the lead on many of these issues.
That said, however, there are some industry-wide topics that Abrams and the KW team are focusing on for 2026.
“We always look at the big trends in the macroeconomy that affect housing construction the most – and those are employment, GDP, inflation and the cost of borrowing money,” he said.
“We’re watching these things with an eagle eye now because in today’s political environment it’s hard to get a sense of where things are going. So you have to understand where they’ve been and where they are, and then be able to pivot quickly depending on where they end up.”
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