The Advisory Committee of the International Table Tennis Federation (ITTF) President retains a strong momentum in promoting its mission to develop recommendations for the establishment of the Marketing Committee, after the decision of the annual General Meeting of 2025 (AGM).
ITTF President Petra Sörling and chairman of the HRH Prince Mohammed Bin Abdulrahman Al Saud, President of the Saudi table tennis Federation, recently met to exchange the views on the future of the marketing strategy of the Federation.
The meeting took place only a month after his appointment and offered HRH Prince Mohammed the opportunity to present his first strategic work, aimed at the core concept of converting the public into involved participants.
The discussion investigated a wide range of perspectives aimed at unlocking the full potential of table tennis, from strengthening participation paths to positioning sport as a global lifestyle choice. Among the addressed themes were the unique strengths of table tennis-de Inclusivity, all year round accessibility and space-slimming attraction and the possibilities to increase his visibility, to deepen the involvement of the public and to expand the presence of the market.
Prince Mohammed shared research and insights that emphasize the scale of the worldwide audience of sport, as well as the untouched opportunities to translate strong viewers into more active participation. This included research into the overall market rating of table tennis and comparative studies with other racket sports, which offered further perspective on the possibilities for growth. His presentation also underlined the potential for innovative campaigns and partnerships to improve the image of the sport, to make contact with new communities and to strengthen his identity as a modern active lifestyle.
President Sörling welcomed the exchange and encouraged Prince Mohammed to continue to refine his analysis and proposals for recommendations for the marketing committee.
“These discussions are an important first step in building the framework for our future marketing committee. Our members have heard their voices at the AGM, and now we are going further by listening, reflecting and preparing. I am grateful for Prince Mohammed for his vision, fresh perspective and dedication to this process, which will be the entire worldwide Tennis family.”
The advisory committee will continue its work in the coming months and collect input and perspectives from the entire ITTF family. Also involved in this process, Mr Cyrus Muwanga, chairman of the Uganda Table Tennis Association, will be, which represents the members’ association that started the position for the establishment of the Marketing Committee, which integrates the perspective of the founder of this important initiative into the ongoing work of the Advisory Committee.
The recommendations will form the basis for the new marketing committee, which will be a permanent body of the ITF on January 1, 2026.
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