International Handwork Exhibition MIDA returns to Florence’s ForteZya da Basso for edition number 89 of April 25 to May 1, 2025.
Promoted and organized by Florence FairIn collaboration with leading institutions and trade associations, MIDA is the first certified exhibition of “Knowhow” in Italy with “Made in Italy” heritage and identity worldwide. For 89 years this event has been showing the development of crafts as part of the national and international socio-cultural material from fascism to the post-war period to the present.
Founded in 1931, this successful event continues to combine votes, cultures, generations and a variety of various traditions. Mida has an endless variety of artifacts, side events and live experience workshops with a nod to technological innovation and ethical and sustainable processes.
Mida 88, Violin maker
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“These last 89 years have seen the development of industrial culture and the transition to a digital age,” explains Lorenzo BecattiniPresident of Firenze Fiera. “In this context, craftsmen have always played a key role in passing the identity values during this complex social evolution, the ability to adjust and embrace change by trusting on -creativity, passion and relationships. That is where we have to start again if we want to build our future. Our responsibility as organizers of an international devoted exhibition is the development of a collective project in addition to institutions and associations, so that craftsmanship can again offer a perspective in these uncertain times. “
Built in just three years, between 1534 and 1537, by judicial architect Antonio da Sangallo the young person for the first Duke of Florence, Alessandro de ‘Medici, the beautiful Medici Fort will again welcome craftsmen to the joy of international enthusiasts, buyers, journalists, and influence 65,000 visitors who registered for last year’s Mida.
International exhibitors
One of Iran
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The exhibition is a unique opportunity for many traditional companies, young makers, makers, developers and designers to exhibit in one of the most important exhibition centers in the world, who tell their stories and the story of Italian excellence.More than 500 exhibitors will exhibit in an edition with a strong International focus Due to close ties that have been established with leading Italian rooms from commerce abroad for the participation of exhibitors from different countries, including France, Spain, Egypt, Morocco, China, India, Pakistan, Vietnam and Singapore. All product categories are displayed: Clothing and accessories; Art and CraftS; furniture; international crafts; Beauty and well -being; Design and InnovatioN; Publishing and Trade Press; toxic; goldsmiths, jewelry and Bijouterie; as well as Food and wine.
The program will contain a series of events, such as conversations and workshops.
Design + Handwork Shows
Con • Te • NE • RE from objects to bodies. Scale variations in crafts and design has an exhibition promoted by fondazione cr Firenze and made by Oma, Associazione Osservatorio dei Mestieri d’Arte in collaboration with ADI (Associazione per il Disegno Industrial Design Association, Tuscan Delegation) and Sponsorde. Held in Sala della Volta, the show will investigate the theme of the inclusion as a function and as a symbolic meaning through the evolution of design and traditional objects that enclose, welcome and store. The exhibition starts with the oldest items such as Amforas and pots before they switch to contemporary objects that acquire new scales, materials and functions, while adhering to the same principles, such as secretarys, dressers, armchairs, bathtubs and bookcases.
Many activities will focus on Art and crafts and contemporary design, promoted and organized in the Cavaniglia Pavilion with the support of Artex – Center for the Artistic and Traditional Craftsmanship of Tuscanyhead partner of The Craft GalleryWho every year Tuscan artisans promote those unique pieces of the highest quality and culture, intended for collectors, art galleries and museums.
Jewelry
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After the success of previous editions, with Le arti orafe jwyy schoolMida 2025 will set up an area that focuses on education, presenting works made by students and their teachers in the charming Powder barrel room, Once the amenal amenal of the 16th-century fort. Demonstrations of students and Mastergoldsmeds, who will perform live works from end -of -the -string, engraving, enamel, washing modeling, CAD and jewelry design, will complete the show.
The program will be supplemented with insights into the jewelry sector: an exhibition with the winners of the Preziosa Young 2025 International competition And A talk series About crafts, design and research into contemporary jewelry for high school students.
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