Insurance Samadhan, an insurance grievance and complaint resolution platform, has joined hands with Jaagruk Bharat, a first digital platform, to raise awareness about misselling in insurance.
The partnership marks Jaagruk Bharat’s foray into insurance awareness, with a focus on helping citizens identify and combat insurance mis-selling.
The alliance between Insurance Samadhan and Jaagruk Bharat aims to create widespread awareness about insurance mis-selling, a growing concern affecting millions of policyholders.
Through targeted digital campaigns, educational content and user-centric stories, Jaagruk Bharat will engage its vast online audience to help citizens recognize warning signs in insurance purchases and understand their rights.
Insurance Samadhan will bring its industry expertise, real-world insights and complaint handling experience, ensuring that the awareness material remains accurate, relevant and useful to everyday policyholders.
“By partnering with Jaagruk Bharat, we can reach citizens at scale and bridge the knowledge gap that leads to mis-selling. Together, we want to make insurance simpler, more transparent and more reliable,” Shilpa Arora, co-founder and COO of Insurance Samadhan, said in a press release.
“This partnership is about empowering consumers and ensuring help is accessible and reliable,” said Abhishek Goel, co-founder of Jaagruk Bharat.
Published on October 14, 2025
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