Instagram has grown to 3 billion monthly active users, according to announcements by Meta CEO Mark Zuckerberg And Instagram -kop Adam Mosseri.
This is a remarkable milestone for the Meta platform, which struck 1 billion users in 2018.
“If you look at in recent years, almost all our growth is powered by DMS, Haspels and recommendations,” said Mosseri in an Instagram video. “That is why we will continue to concentrate on those products and the app more around DMS, Haspels and recommendations in the coming months.”
Although the emphasis on short video and recommendations of accounts that users do not follow, have growth on Instagram, these changes have led to some frustration among users who are more interested in seeing photos or other content of people they already know.
In the coming months, Mosseri said, Instagram will test a way for users to refine the algorithm that recommends content to roller-water this function can extend to other feeds on Instagram.
According to an early version of the position that Mosseri shared, users can switch topics in which the app thinks they are interested.
Based on your activity, Instagram can decide to show your content on topics such as university football, film photography and chess, for example – but if your favorite team is struggling and you get tired of college Football Reels, you can remove that subject from your algorithm. Instagram is also planning to edit the lower navigation bar of the app to replace the button for uploading content with a more direct link to your DMS.
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While Meta is being confronted Legal challenges About the alleged competitive metal of his WhatsApp and Instagram acquisitions, the trial has surfaced internal e -mails that reveal more about the tensions between Facebook and Instagram. Instagram has become more culturally more relevant than Facebook, and although Meta benefits a lot from it, Zuckerberg has expressed the concerns that the rise of Instagram contributes to the fall in the popularity of Facebook. Because Facebook becomes less popular with teenagers, Meta has spent in recent years strategizing how to make Facebook cool again.
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