What happens to yoga mats if they are no longer needed? Now there is an answer! The global yoga brand Manduka works together with SuperCircle, the textile recycling platform, to launch something as the first responsible yoga program for end-of-life on the market, with which the circle for the production and production of yoga mats is closed.
From November 15, customers in the US can start recycling each yoga mat, in whatever condition, at Manduka.superCircle.world. With a prepaid label that is accessible via the site, they can submit any used yoga mat and receive a 20% discount on their next Manduka purchase. Mats are then recycled in a responsible manner, so that nothing is never sent to the landfill or abroad.
“The increase in participation in yoga and meditation has created a question about more sustainable consumption and removal practices in the yoga store,” says Pamela Levine, CEO of Manduka. “For more than 25 years, Manduka has been shifting boundaries in the field of sustainable innovation through purchasing, production and lifelong guaranteed sustainability, so that the smallest footprint we can with our products are lagging behind. Now we are unloading the end of the life of yoga mats to keep them from the landfold, some 100 years of ceases.”
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